Engagement Science: Making the Most of Your Social Media Strategy

Our friends over at Shawmut sent out a tweet that has thrown me for a complete loop… uconnectShawmut 10:45am via HootSuite From the Worldwide Social Media Study: Nearly 47 percent of B2B companies neither tracked nor followed up on social media leads. Im actually just staring at my computer screen because Im at a loss […]

[Infographic] Print vs Digital: Who Survives The Zombies

zombies-print-vs-digital _ print-media-centr

If you join us for #PrintChat Wednesday’s at 4PM ET, or follow PMC with some regularity, you know we like to keep it informative and FUN whenever possible. Such is the case with our Halloween #printchat. It started out discussing disaster plans which was a topical and serious matter considering Sandy had just devastated the […]

Infographic: 10 Myths About Graphic Design

Anyone who touches print from the creation side will appreciate this!! 10 Myths About Graphic Design by Patrick Jude Ilagan Throughout the years graphic designers have tried to dispel the myths surrounding graphic design and working as a graphic designer.  While some myths are hilarious and particularly harmless, there are other myths that are annoying […]

Celebrate National Print Day With A Little Guerrilla Marketing

Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National Print Day… and forever after the 4th Tuesday in October. What is National Print Day? Well, the intent appears to be […]

Why Do Luxury Retailers Use Direct Mail? It works!

There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor?  Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just […]

Who Is The Real Face Of Your Business?

Yesterday morning I awoke to a conversation that the morning crew on the radio was having regarding the Apple iPhone Announcement scheduled for today. They were talking about how many chargers and accessories they would have to replace and what would still work with iPads and iPods and about features the new phone was rumored […]

1.3 Trillion Reasons To Use Social Media At Work

For all of those out there in companies with no social media presence or that dont “allow” social media activities at work, here is a nice article to print out and pass around. Usually improving the bottom line does get the right people’s attention. It’s also interesting to note some of the less-hyped ways social […]

Cross Media Show 2012: The After-Buzz by Matthew Parker

CrossMedia:  Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble.  But Cross Media appears to have put in a successful first show.  I spent two days at the show, presenting, networking and learning.  And it was certainly a […]

Guinness World Records 2013 Takes a BITE Into Augmented Reality!

I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]

The Top 10 Reasons Why In-Plants & Print Centers Should Attend GRAPH EXPO

Why In-Plants and Print Centers (Corporate, Education and Government) Should Attend GRAPH EXPO  By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc  GRAPH EXPO has reached out to in-plants and corporate, education and government print centers to find out what they want to see and hear at this year’s show.  In a truly collaborative effort, […]