Infographic: The State of Graphic Design
Welcome to the 2012 edition of the State of Graphic Design! via State of Graphic Design | Smartpress.com. Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. This year the […]
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins […]
8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to the top – oops punny! Have you ever seen a bad stat from the USPS on mail? – I […]
QR Code Scans Skyrocket in Q2 2012
What I would love to know is whether or not the “Scanners” would scan again, how many of the accounted for scans were “new scanners” vs people who already scan, and of course if the new mobile pricing plans will impact whether or not these scanners would scan in the first place… Sure, Im happy […]
Top QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by its cover. Top QR Code Uses So Far in 2012 by Julie Campbell Though […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
[Infographic] The ROI of Web Content Personalization
Im on a bit of a segmenting/personalization kick and this plays nicely into it. Knowing who your visitors are is a nice thing, but knowing what they are interested in and looking at is even better. Based on the assumption that users will know their data is being collected (see CONSENT below), the opportunity to […]
Interpublic Launches Unit Focused on Lowering Print Costs
All the times I have been in-between Agencies and Freelance jobs, I have day-dreamed about becoming a Gun For Hire Print Production Auditor – I know, kinda print geeky and not as many travel perks as an astronaut, which was second on my day-dream job list. My plan was I to go into a company […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
The Future of Print is Online Now
I am not a Vista Print fan. I have never used them, but I do know three people who have and only one was happy with their job. The other two ordered business cards and the text was not centered. They also said the card stock was really flimsy. They spent an endless amount of time […]
Are Paperless Bills and Statements Really Better for the Environment?
This week, Two Sides will launch a nationwide educational initiative to engage and encourage major U.S. corporations to adopt best practices for environmental marketing and end the use of misleading claims about the sustainability of print and paper. You can read the press release here. For more facts on the sustainability of print and paper, […]
Rider Dickerson Promotional Piece Raises The Bar
I am long standing fan of Rider Dickerson because they “get” it. They get that providing education to Print Buyers helps everyone. They get that multi-channel marketing is here to stay and have been ahead of the curve for years producing their own annual event in Chicago called printFORUM. They get social media. And they […]
