Should You Send Your Print Customers Newsletters? 5 Ways To Know
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is it? Here are three reasons not to send newsletters: Newsletters are expensive. If you are going to mail a printed newsletter, you […]
We Want You: Using Variable Print at Recruiting Events
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine personalized print when recruiting. My friend was a designer for an event organizer. She […]
Improve Public Relations with These 6 Social Media Steps
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations Customer service is arguably the most important of these, but it doesn’t need to take much […]
Video (and More!) Marketing Strategies for Your Print Business (Part 2)
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially on the internet. Facts: People spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. By including video in your marketing strategy, you can gain more […]
A Printer’s Road Map to Marketing Clarity
A clear marketing message is a challenge for most printers. We write and write and write, thinking that print customers care. They don’t. I’ve talked about brevity and simplicity – and now I want to focus on clarity. When I perform Marketing Reviews, I see printers struggling to speak to their customers. Too many complicated […]
Video Marketing Strategies for Your Print Business (Part 1)
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t utilize video to its full potential to build their brand and drive new customer demand. Why? Some think video production is difficult, others think it is expensive, and still others think it doesn’t work for their strategy. Those […]
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the advantages and disadvantages of pay-per-click (PPC) digital advertising. Now […]
A Coffee Table Book for Your Company? Do Tell!
Your business deserves the very best treatment in telling its story. Elevate it with print! Here’s why, and I believe this with all my heart: Print makes stories memorable. It gives ideas stature. Statistically, most of us have written carefully-crafted information about our companies. Yet it resides only on our websites! Why? What if you […]
Is This the Decade of Branding?
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative side of marketing has always been critical, technical and analytical skills became more important with the rise of digital marketing. Digital […]
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
Is it the Right Time to Sell Your Print Business?
Printers ask me: “When is it time to sell or exit from my business?” Good question. Whenever that time is, we can’t wait until the last minute to position your business to attract a buyer. Here’s one way to see where you are on the “readiness to sell” scale. Think of a strike price. A […]
Is Your Website Meeting Your Goals?
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a company’s website is important in most buying processes. Goals for […]
