Facebook Brand Pages Pay Off
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” Brand page fans on Facebook also feel comfortable […]
Transpromo Growing in B2B Communications
According to a survey from Pitney Bowes Inc. (NYSE: PBI), the use of transpromo among business-to-business (B2B) firms is on the rise. Pitney Bowes surveyed more than 4,000 B2B companies in the United States, United Kingdom, France and Germany. In the US, 31 percent of B2B firms surveyed reported that they have put personalized messages […]
How to Integrate Social Media With Traditional Media
Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself? The Integration Question If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.But […]
10 Do's and Don'ts for Facebook Pages
Facebook may have 500 million users, but having an outpost on the social-media site won’t necessarily increase sales or referrals to your website. But the right tools, used strategically, can help make Facebook an important part of your marketing, lead acquisition and customer-service strategies. Here are some do’s and don’ts for your company’s Facebook page. […]
Why Should Businesses Blog?
Here are a few reasons why SO many businesses are blogging—especially in a down market: While most companies have a website, some have a hard time building traffic and reaching people interested in their field of business. A blog can help you raise company awareness, build customer trust and drive traffic to your site. Generate […]
Digital OOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4) that advertising spending on digital place-based video networks grew 25 percent in the first half of 2009. The DPAA’s figure, estimated by Miller Kaplan Arase, […]
Government launches council newspaper consultation in UK
The coalition government has backed publishers’ complaints about council-run newspapers. Publishers have complained that, in some instances, council newspapers are being run as rivals to local newspapers, taking away advertising revenue in the process. Secretary of state for communities and local government Eric Pickles will put forward proposals to curb council titles, launching a consultation on […]
4 Tips For Your Business Status Updates
Status Updates in social media can be confusing if you think as a professional that you have to be extremely personal with your updates. “You don’t have to tell everyone about what pizza you are eating to grow your business” Here are four tips to help get the most of your status updates that will […]
"Opt-Out" icon introduced to stop online tracking
As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations. The program provides details on how companies can adopt […]
Ray-Ban's Interactive Shop Window
This is a great video of a Ray-Ban interactive shop window, the digital signage system allows the user to try on virtual ray ban glasses and then lets you take a photo… via Awesome Interactive Shop Window | Digital Signage Blog. Related articles by Zemanta Intel Augmented Reality Digital Signage Could Make Shopping Awesome (gizmodo.com.au) […]
4 Digital Alternatives to Traditional Resumes
Even as a small business owner, you need a resume. Resumes serve to provide a summary of your professional experience. They aren’t just used when you’re looking for a job. Many times, your resume can serve as a way to land a piece of business, speaking gig or board position. So it’s important to always […]
US POSTAL PRICE HIKE STAMPED OUT!
Postal regulators Thursday denied requests by the U.S. Postal Service to raise postage rates in January beyond the rate of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not the recent recession. The Postal Service in July requested the right to raise postage rates on first-class […]