Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press […]
10 Products That Went Crazy Viral And Became Marketing Phenomenons
Earlier this week, we wrote about the overnight success of Orabrush, a product with a silly video that received 24MM YouTube hits. So, we did a little research. Surely other brands have had unexpected viral successes. We dug up ten real product advertisements that went absolutely berserk on the web, scoring between 13MM and 33MM** […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
Video: Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page? Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business. Continues at: […]
UK: Removing paper-based statement option risks brand loyalty
Royal Mail has warned brands that removing paper-based statements would create ill-feeling among their customers. Research on 500 consumers revealed that around three in four would feel inconvenienced and annoyed if paper statements were discontinued. Eight in 10 respondents said that they are more likely to read their statements if they receive both print and […]
Twitter as an ad medium?
Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise. The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Since […]
How YouTube is changing the small-business model
WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud. That all changed last year, when he posted a funny […]
Brand Managers to Discuss Print's Role at 5th Annual Print & Media Conference
If you think print marketing is dead, then you haven’t dined at Legal Sea Foods lately. Or made a purchase from the online retailer, Zappos.com. These powerhouse brands are reinventing print as a force in their multi-channel marketing mixes with record-setting results. Discover the secrets of their success at the 5th Annual Print & Media […]
Greener Printing for Authentic Marketing Communications
Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive […]
Content that pulls. And content that pushes.
There are several factors that drive us to create new content for our websites. Maybe we have a list of pages to be written which will be optimized for long-tail keywords. Or we have a list of topics we need to address to complete various subject areas on our site. Or we have some reader questions to answer. Or […]
150 ‘Must Read’ QR Code Stories of 2010
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of […]
Mobile devices become new link between sports fans & advertisers
The Pittsburgh Penguins, who had a major draw in their young center Sidney Crosby, were looking for an innovative marketing approach to spring back from recent National Hockey League troubles. Fan morale by 2008 had been dampened by the team’s loss in the Stanley Cup finals to the Detroit Red Wings that year and by […]