Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your city. You get out in the world, walk around, and […]
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as many of us did, adding […]
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are made around the bucket. We’ve created the […]
Three Technologies That Will Disrupt Your Business
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking and advantage of new technologies can usually help you in a few key areas: saving time, saving cost […]
Easy Ways to Freshen Your Email Newsletter
if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you started taking us seriously. We are pushing forward with our […]
Polytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels, this situation is actually quite interesting. At Graphics of The America’s last week I held a panel […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
