by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Sandy Hubbard | Augmented Reality, Digital Media, Interactive, Mobile, Mobile Media, Print Media, Trends
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your...
by Sandy Hubbard | Direct Mail, Email Marketing, Marketing, Mobile, Print & Digital, Print Media, Printers, Software, Tablets, Trends
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing...
by Chloe Mahendra-Fuji | Augmented Reality, Design, Digital Media, Interactive, Marketing, Mobile, Print & Digital, Print Media, Publishing, QR
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as...
by Deborah Corn | Creative, Digital Media, Digital Print, Marketing, Mobile, Mobile Media, Packaging, Print Media, Printed Electronics, Trends
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are...
by Roberto Blake | Marketing, Mobile, The Cloud, Video
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking and advantage of new technologies can usually help you in a few...
by Sandy Hubbard | Email Marketing, Marketing, Mobile, Mobile Media, Print & Digital, Print Media, Publishing, Tips, Trends
Printers! Use your own newsletters to showcase the best in functionality and design! You know how print publications tend to choose a format and stick with it. They lock in their grids, headers, colors, type choices and design elements, and then they hunker down....
by Sandy Hubbard | Events, Mobile, Social Media
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can...
by Deborah Corn | Marketing, Mobile, Mobile Media, Photo Libraries (DAM), Print & Digital, Print Services, Tips, Tools, Training, Trends
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the...
by Deborah Corn | Creative, Direct Mail, Marketing, Mobile, Packaging, Print Services, Printers, Social Media, Tips, Trends
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you...
by Deborah Corn | Marketing, Mobile, Packaging, Tools, Trends
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels, this situation is actually quite interesting. At Graphics of The...
by Deborah Corn | Interactive, Marketing, Mobile, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tools, Trends
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of...
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