Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
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Mobile
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? "Hey! You got peanut butter on my chocolate!" Yum! That’s how I feel about...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That...
Three Technologies That Will Disrupt Your Business
by Roberto Blake Disruption doesn't have to be a bad thing. In fact you should look for ways to turn it to your...
Easy Ways to Freshen Your Email Newsletter
if you haven't freshened up your email newsletter recently, it's TIME! Give your readers something to look forward to,...
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who's there? The CIA. What the? Yep, now you can't even go on Twitter without the...
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will...
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers---are you targeting me yet? Maybe you’re ignoring me because I don’t own...
Polytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have...
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational...
Not All Mobile Marketing Solutions Are Equal [Infographic]
With a growing number of consumers searching for products and services on mobile devices, your mobile presence will...
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital...
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town... MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay...
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie "Defending Your Life" with Albert Brooks and Meryl Streep (and if you didnt put it on your...
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR...
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this...
Ad Agency Turning Homeless People Into Walking Wi-Fi hotspots
For the first time since Ive starting blogging at PMC, I had NO CLUE how to categorize this information and I even...
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers...
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea,...
NOKIA Lumia Live Launch Lights Up London
This is just beyond spectacular. For the launch of their new Lumia 800 smartphone, Nokia lit up the sky in London with...
Enterprise Holdings Launches Industry-Leading QR Code Program
"A QR based renter engagement campaign"... that language is a good sign brands are starting to understand QR codes and...
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! - well that is an...
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new...
Hennessy QR campaign: 1.3M scans (and counting)
When it's done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to...
Samsung and Visa bring NFC to 2012 Olympics
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the...
Australia's Communications Council wants NFC technology sooner
They may be Down Under from many of our perspectives, but Australia's Communication Council is Up and Over when it...
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio's annual insideAR has...
Infographic: How to Swipe Your Cell Phone to Pay for Lunch
Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts. While...
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY...
China Testing Tablet Equipped Shopping Carts
This is your shopping list on steroids! And the kicker, it learns what you like and makes product recommendations....
Infographic: Your Cell Phone is Your New Credit Card
NFC, NFC, NFC. And just in case, NFC stands for Near Field Communications. I am anxiously awaiting this tech to be...
NFC Enabled Smart Posters Hit US
Here we go! And check out some of the references below as well - Sprint is ALREADY making NFC ready phones! via NFC...
Nokia Live View Augmented Reality Browser Unveiled
Nokia Beta Labs just announced a new application for Symbian devices. Nokia Live View is an augmented reality browser...
T-Mobile Video: Angry Birds Live
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds...
Mobile Payments To Triple To $670B By 2015
by Leena Rao Digital Goods Will Represent 40% Of Transactions Juniper Research is releasing a new study today that...
Zoosh: An Alternative to Google Wallet & NFC
Laurie Sullivan, Senior Writer & Analyst, MediaPost The guys behind the Silicon Valley startup Naratte have been...
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are...
QR Codes on Labels and Packaging Providing Customer Service
Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a...
Worldwide First: Augmented Reality Newspaper Ad!
Once again - Print is the vehicle for delivering the multichannel content... mX steps into augmented reality from...
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords...
McDonalds Brilliant Interactive Billboard Campaign
via McDonalds Brilliant Interactive Billboard Campaign - Social Media. We thought we had seen every type of app and...
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president...
First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to...
Next Generation Augmented Reality Will Transform Live Events
The CrowdOptic app for iPhone overlays statistics in real-time, enhancing performers, players, and songs. Imagine...
QR Code Growth: Astounding Facts Released
QR Barcode Scanning in Q1-2011 The Naked Facts are back for Q1 2011. And we should warn you - hold on tight or you...
Tommy Hilfiger tries on augmented reality fitting room
Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its...
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a...
PepsiCo to launch social vending machine
(Reuters) - PepsiCo Inc is introducing a "social vending" machine that lets users buy each other drinks remotely,...
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour's September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to...
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something...
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video...
Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new...
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are...
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR...
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the...
Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the...
Zoove: Something Better Than QR Codes
By: Kunur Patel I really, really don't love QR codes. And I can't understand why magazines and marketers really do....
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the...
QR Code RIP
Mark Twain’s often misquoted reply to a London newspaper correspondent in May 1897 “The report of my death was an...
Augmented Reality Summit – London 6/16
Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters....
Infographic: What Are QR Codes
via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related...
Home Depot rolls out Scanbuy QR codes nationwide
Home improvement retail chain Home Depot is teaming with mobile barcode solutions provider Scanbuy to launch a new QR...
QR Code Awareness Survey
MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey...
Augmented Reality Aims to Get Beyond the Hype
Laurent Gil is tired of seeing demos on what augmented reality can do in the future. That’s not because he doesn’t...
How to Track QR Code Results
QR codes continue to gain attention as shown by Google Trends. Roughly one out five Fortune 50 companies use QR Codes...
QR Code Fuel Economy Window Stickers
QR Code fuel economy window stickers for used cars are now available from the website of the official US government...
Securing Postage By TEXT In Sweden
The Swedish Postal system ‘Posten’ is set to trial a new method of postage and packaging whereby citizens use their...
INFOGRAPHIC: Who's Really Scanning All Those QR Codes?
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every...
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying...
Advertiser Alerts on Your Phone!
Advertisers have long contemplated a world in which they could contact people walking down the street with special...
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final...
Mobile Ad Market Still Faces Hurdles
The growth of tablets and smartphones with bigger screens will help to spur the nascent mobile-advertising industry,...
Location-Based Marketing To Diners To 'Explode'
Restaurants' use of location-based marketing to promote to and drive consumers to a particular restaurant while they...
Is mobile marketing right for your business?
Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing....
QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released...
New Service Marries Search and Phone
For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google...
QR Codes: Multichannel Mobile Marketing Direct Marketers can Measure
Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers...
Virtual model poses with bookstore customers
SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller...
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz...
New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theerman
AdMeld's VP of Mobile Marc Theerman offers his version of the LUMA Partners ad tech ecosystem map - but for mobile...
Word Lens: Where Translation and Augmented Reality Meet
We’ve seen a number of translation tools for iOS devices, but Word Lens strikes us as the most innovative and coolest...
A Scary Picture for the Future of the Wireless Web
The fight over Net Neutrality -- that fundamental principle that keeps the Internet open and free from discrimination...
T-Mobile Scores Another Flashmob Video Hit
The folks that brought you The T-Mobile Dance, the most-watched flashmob video ever, are back in town with a sequel,...
Will "device fingerprinting" replace online cookies?
IRVINE, Calif.—David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and...
Evolutionary Replacement For The QR Code?
Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version...
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that...
FCC Postpones Net Neutrality Vote to Dec 21st
After more than five years of hemming and hawing, the FCC appears close to voting on net neutrality, the hotly...
Apple's iAd iPhone ad network lands in Europe next month
Apple has announced that its iAd mobile advertising network will arrive in Europe next month. The iOS ad network...
QR code infographic
According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as...
Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San...
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the...
How a QR Code-Driven Game Paid Off in Russia
Back in Mother Russia last summer, energy-beverage brand Red Energy engaged users on a titillating mobile scavenger...
New Hyper-Local Network puts video in banner ads
In what's said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video...
Facebook Deals Service Takes on Foursquare & Groupon
Facebook has a new offer for users willing to share their locations in status updates: deals from nearby merchants or...
Lionsgate, Aloft Hotels Run QR Code Campaigns
New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile...
Running a Business from Your Mobile
“4.2 billion out of six billion people in the world own toothbrushes, and 4.5 billion people own mobile phones,” was...
Mobile to Become a $1 Billion Business in U.S.
Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to...
Allure Mag shares results from QR contest
Back in July, GoMo News reported that Allure magazine was launching a give-away promotion powered by Microsoft Tag...
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