by Deborah Corn | Diversity & Inclusion, Elevate Print, Employment, Featured, Future of Print, Operations, Print Services, Printers
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience at Edge St. Louis was asked if they had any questions. The mic goes out to the audience, a gentleman stands up. With what I interpreted as a mixture...
by Sandy Hubbard | Customer Communication, Finance, Marketing, Operations, Print Sales, Sales
When printing businesses see their sales drop, there are gaping organizational issues that can be the root cause. The printing company itself may be the one at fault, and that’s the core reason the sales team struggles to do its best work. We’ve talked...
by Deborah Corn | Buyers, Creative, Customer Communication, Design, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Tips, Trends
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was...
by Deborah Corn | Buyers, Creative, Customer Communication, drupa, Education, Events, Featured, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Tips, Trends
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you...
by Sandy Hubbard | Customer Communication, Marketing, Operations
You can have all the right people in the room and still have a creative block when you do marketing for a printing company. Here’s my perspective on how to get the creativity flowing when you do print-digital-media marketing in the printing industry. This story is...
by Sarah Ohanesian | Featured, Operations, Tips, Tools, Training
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m...
by Tod Cordill | AI, Digital Marketing, Marketing, Operations
What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude....
by Sandy Hubbard | Marketing, Operations, Print Media
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Operations, Print Sales, Print Services
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Sales
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over the pandemic years, we were confined to online meetings, and some organizations found that sending out boxes with cups, hats, pins, and buttons to...
by Deborah Corn | Digital Media, Featured, Future of Print, Operations, Print Media, Print Sales, Print Services, Sales, Trends
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the...
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