by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or...
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Karis Copp | AI, Automation, Data, IoT, Operations, Software, Software and Systems, The Cloud, Workflow
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menu. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by David Murphy | Digital Marketing, Digital Media, Marketing, Mobile Media, Mobile Shopping, Operations, Print Sales, Sales
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were...
by Karis Copp | Augmented Reality, Automation, Data, Future of Print, IoT, Operations, Packaging, Uncategorized
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer....
by Sandy Hubbard | Customer Communication, Employment, Marketing, Operations, Print Services
It’s the pandemic, people! Marketing departments in printing businesses — and in your client’s company — are being disrupted. Employees are being reassigned, laid off, taking paid time off, or pivoting to address urgent priorities. In this environment,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
What’s your “word”? You can’t spend five minutes on social media in January without having ten of your friends, especially those in direct sales, ask you what your WORD of 2021 is going to be. My WORD? Yes, your word. Your word of focus. The word that will make all...
by Deborah Corn | Digital Marketing, Elevate Print, Featured, Future of Print, Girls Who Print, Operations, Print Media Centr, Print Sales, Print Services, Printerverse
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and...
by Kelly Mallozzi | #PrintSales, Customer Communication, Operations, Print Sales, Print Services, Sales
The year that seemed it would never end, and that most people said was the worst they have ever experienced, is ending. Let’s take a moment to sit with that. Let it wash over you. It’s almost over. And now, it is time to start making plans for 2021 and beyond. Don’t...
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