by Deborah Corn | Customer Communication, Education, Employment, Future of Print, Marketing, Operations, Print Sales, Print Services, Printerverse
Greetings Citizens of the Printerverse and welcome to a New Year! This annual post has traditionally focused on what is in front of us. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices,...
by David Murphy | Customer Communication, Marketing, Operations, Print Sales, Print Services, Sales
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 – Is Your Print Business Maximizing the Value of Your Customers?, Part 2 – How A Customer Reference Program Can Help You Sell More Print...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Media Centr, Print Sales, Print Services, Project Peacock, Sales, Slider
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education...
by Kelly Mallozzi | Customer Communication, Operations, Print Sales, Sales, Slider
As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Sales
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where...
by Deborah Corn | Featured, Marketing, Operations, Print Sales, Print Services
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating...
by David Murphy | Digital Marketing, Marketing, Operations, Print Sales, Print Services
What is a customer worth to your business? The simplest calculation is your customer lifetime value (CLV), which is the profit you expect to earn from an average customer over the life of your business relationship with that customer. To simplify, suppose your average...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by David Murphy | Marketing, Operations, Print Sales, Print Services, Sales
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them to learn your company’s pitch. Or MAYBE it is. What about your customer-facing employees? Your sales, customer service, and marketing staff? Do they...
by Deborah Corn | Employment, Operations
If you watched any of the ‘2020’ Olympics you may have drawn the same conclusion that I did… the world has really changed. I am not referring to adjusting for Covid, I am speaking about humans – more specifically humans in their mid 20’s and younger…...
by David Murphy | #seo4printers, Digital Marketing, Marketing, Operations, Print Sales, Sales
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads....
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