by Deborah Corn | Digital Media, Featured, Future of Print, Operations, Print Media, Print Sales, Print Services, Sales, Trends
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the...
by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales, Publishing
Your business deserves the very best treatment in telling its story. Elevate it with print! Here’s why, and I believe this with all my heart: Print makes stories memorable. It gives ideas stature. Statistically, most of us have written carefully-crafted...
by Sandy Hubbard | Finance, Marketing, Operations, Print Media
A bittersweet side effect of my consulting work with clients is that owners sell their print businesses when they hit a pre-determined level of success. That comes about at my prompting. I have only myself to blame. You see, at the beginning of our relationship, I ask...
by Deborah Corn | Buyers, Customer Communication, Employment, Featured, Jobs, Marketing, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales
To improve our businesses, we need to continuously learn about the people we serve. Think about the process of asking for customer feedback, for example. While it’s not specifically a marketing activity, it shows customers we care about our relationship with them and...
by Deborah Corn | Customer Communication, Education, Employment, Featured, Future of Print, Marketing, Operations, Print Sales, Print Services, Printerverse
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we...
by David Murphy | Customer Communication, Marketing, Operations, Print Sales, Print Services, Sales
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 – Is Your Print Business Maximizing the Value of Your Customers?, Part 2 – How A Customer Reference Program Can Help You Sell More Print...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Media Centr, Print Sales, Print Services, Project Peacock, Sales, Slider
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education...
by Kelly Mallozzi | Customer Communication, Operations, Print Sales, Sales, Slider
As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Sales
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where...
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