by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Print Services, Sales
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second...
by David Murphy | Marketing, Operations, Print Sales, Print Services, Sales
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them to learn your company’s pitch. Or MAYBE it is. What about your customer-facing employees? Your sales, customer service, and marketing staff? Do they...
by Deborah Corn | Employment, Operations
If you watched any of the ‘2020’ Olympics you may have drawn the same conclusion that I did… the world has really changed. I am not referring to adjusting for Covid, I am speaking about humans – more specifically humans in their mid 20’s and younger…...
by David Murphy | #seo4printers, Digital Marketing, Marketing, Operations, Print Sales, Sales
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads....
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
by David Murphy | Digital Marketing, Marketing, Operations
A print industry friend of mine asked my opinion about how he should budget for marketing this year. I’ll share with you, my Print Media Centr friends, what I told him. While there isn’t a single right answer, there are some directional guidelines that companies use...
by Kelly Mallozzi | Operations, Print Sales, Sales
First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge. Now, we have The Home Edit. According to their website, “THE HOME EDIT organizes every space in the home, from bedrooms and kitchens to closets and pantries. Every project...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or...
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Karis Copp | AI, Automation, Data, IoT, Operations, Software, Software and Systems, The Cloud, Workflow
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menu. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
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