How Printers Can Start a Relationship Marketing Program

a light orange image of a group of people hands interlocked to illustrate relationship marketing

Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them.  Here’s how to get started, what to watch out for, and how to take it up a notch once […]

Crazy Stupid Print Love

pink and magenta heart collage

I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […]

CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry

a black background with the cmyk color spectrum

Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]

Promote the Cozy Qualities of Print in 2024

cozy home cozy fireplace woman sitting in chair in front of fireplace

When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]

Why Print Businesses Should Wait to Ditch Twitter

twitter x logo abstract

The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet.  For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]

QUIZ: Are you Investing or Dabbling in the Printing Industry?

inside view of a ticking clock with the word investment print media centr

The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]

Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business

a map with a location pointer for local business to business marketing

In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]

How to Get the Most Out of Your Chief Marketing Officer

chief marketing officer writing on a whiteboard

Printing company owners think I’m kidding when I say that a Chief Marketing Officer can do even more than they’re doing now. Many CMOs in the printing industry are not working to their potential or ability. And most are not being utilized in the C-suite the way they could be. The reason for this starts […]

Now Trending: Digital Media Needs Print Media to Extend Marketing ROI

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The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]

How Printers Can Build a Strategic Lighthouse to Guide the Business

lighthouse at night

Where is your print business headed? Not sure? Too many owners rush to the tactical side without a strategic beacon to guide the printing company’s success. Printers need a master strategy – a solid lighthouse that can survive the turbulence of the business environment. Here are tips on how to build your strategic lighthouse and […]

Is Your Print Sales Team Holding You Back?

a purple image of hands breaking chains

In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing side: “Sales reps want more print sales from leads, but they’re not converting the ones they have.” Sales managers agree that “lead burning,” as I call it, creates morale issues and generates antagonism between sales […]

2023 CMYK Manifesto: Disrupt, Disclose, Do Better

Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]