Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is...
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward....
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print...
Should we use seasonal content in print and email if we want people to engage, remember and even share? The answer is YES if the seasonal content is fresh, original, memorable and has a unique point of view. Here’s how to add a seasonal element to your...
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to ‘win’ the job has come at a great expense, literally, not only to your business but to the industry. The race to the bottom is not one you should be...
Deborah spoke to Christine Yardley, Owner and President of Print Panther, at FSEA #OdysseyExpo. A genuine passion for print and not being afraid of change are two of the essential ingredients for longevity and success in this industry. Christine Yardley has an...
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white marble building, the library was a simple room with glass-front barrister bookcases, glossy wood tables, and clerestory windows. In the afternoons, the...
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held in Los Angeles, California on September 12, at Sony Pictures Plaza, as the industry’s dedicated innovation and education roadshow rounds off its...
“Marilee is distraught,” said my friend. “I gave her your name.” My friend’s boss, Marilee, published a beautiful printed magazine. Marilee had not raised her rates, even though all of her costs had gone up. “She’s losing money,” my friend said. “There’s no place...
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I...
There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the mistakes stand out, and the founders are often willing to talk about...
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