The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if...
Why Print Businesses Should Wait to Ditch Twitter
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Print Media
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It's a multifaceted world, filled with...
Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business
In the digital age, where screens often dominate communication, it's easy to overlook the power of local community...
How to Get the Most Out of Your Chief Marketing Officer
Printing company owners think I’m kidding when I say that a Chief Marketing Officer can do even more than they’re...
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to...
How Printers Can Build a Strategic Lighthouse to Guide the Business
Where is your print business headed? Not sure? Too many owners rush to the tactical side without a strategic beacon to...
Is Your Print Sales Team Holding You Back?
In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it...
How to Build Your Print Business From the Inside
Want to see what a difference it makes to have a well-built business? It can mean more sales, higher profits, and...
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new...
7 Items for Your Print Business Year-End Checklist
End-of-year business planning is a time of opportunity. It's a chance to make your print business more powerful and...
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You...
Girls Who Print Day and International Print Day Coming in October with ‘Be BIG and BOLD’ and ‘Print Smart’ as Central Themes
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on...
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on...
We Want You: Using Variable Print at Recruiting Events
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when...
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand...
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe...
Is it the Right Time to Sell Your Print Business?
Printers ask me: "When is it time to sell or exit from my business?" Good question. Whenever that time is, we can't...
Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do...
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is...
Print Samples: The Wonderful VIGC Member Package
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that...
Print Samples Danish Style
Print shows in Europe often bring out displays of amazing print samples gathered by passionate people who want to...
Leveraging the Power of Digital Media to Grow the World of Print
The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents...
This is Your Brain on Marketing
Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any...
Being a Better You is a Marketing Advantage
How do you create the kind of business that people want to work for, sell for, and advocate for? You have to start...
Stunningly Simple: An Uncoated Viewbook Beats Out the Bling
In the past, my client sent top prospects a glitzy book -- a sales-oriented white paper. It was packaged in a royal...
Do You Have What it Takes to Build Your Print Business?
Many years ago my printer called me to ask me to help Ed, a customer who was struggling financially and more than 120...
Control Pricing and Put Print Profits Back in Your Pocket
Assumptions about pricing can kill your business. Here's an example. Recently I helped a printer get rid of half of...
Timing is Everything When Educating Customers About Print Marketing
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time...
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she...
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed...
Getting Creative with a $20 Marketing Budget
Doing a small project -- even one with a ridiculously cheap budget -- can be a way to show customers that creative...
Chutes and Ladders is This Year’s Game of Life
Remember the game Chutes and Ladders? The kids' board game where you have to climb to the top before anyone else?...
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print...
Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters,...
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and...
Print Media Centr and INKISH.TV Present: #thankaprinter
INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry...
Five Verticals That Need Prints Help, Now
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been...
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days...
Make Print Powerful by Sharing Your Memories of Print
To help print thrive, we must find ways to share our personal stories about print with those outside the industry....
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
Is Your Marketing Program as Attention-Grabbing as a Tricorn Hat?
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself...
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect...
Project Peacock Print Fair to Conclude 2019 Tour in Toronto, Canada’s Creative Capital
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print...
How to Add Seasonal Content to Print and Email for Fresh Engagement
Using seasonal content across your marketing program -- in print, direct mail, social content, and email -- helps our...
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to...
Christine Yardley is Standing Out with Specialty Print and Inspiring the Industry with Eat, PRINT, Love
Deborah spoke to Christine Yardley, Owner and President of Print Panther, at FSEA #OdysseyExpo. A genuine passion for...
Whether it’s Time or Tea… Always Leave Them Wanting More
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white...
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held...
The Compound Benefit of Raising Your Rates
“Marilee is distraught,” said my friend, “So I gave her your name.” My friend’s boss, Marilee, published a...
Print, the Cool King of Content
My client, King, sold new and used videos, games, and fan collectibles. He printed a newsletter every month. When I...
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented...
What Printers Can Learn from Start-Ups
There are lessons printers can learn from other people’s businesses.... especially when those businesses fail....
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at...
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep...
What Do You Think? Was This Marketing Campaign a Success?
Does everyone on your marketing team know what success means? Does the owner know? Here's an example of the disconnect...
Behind the Scenes with Morten Reitoft, Inkish.TV: Highcon
Morten Reitoft explains the motivations behind the making of a recent film on INKISH.TV. Being an independent media...
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to...
What Can Glamping Teach Us About Customer Experience?
My husband's parents are known for taking us on memorable family vacations. One year, all the adults and grandkids...
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time....
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their...
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse - Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad...
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2019 Direct Mail Marketing Forecast: Seek and Google Shall Find
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way...
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to...
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse - November, 2018 - Print Media Centr (PMC) recently expanded the Project Peacock program by taking it...
Print is Perfect for the Off-The-Grid Demographic
Believe it or not, there are people in the U.S. and the world who don’t have regular or continuous access to the...
The Romance of the Letterpress
As the fourth generation of his family in print, James Cryer uncovered a unique historical record of the printing...
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000...
Three Things You MUST Do After a Trade Show
Whether you attend one trade show a year or ride the wave of many print-related events, there are three things...
Serving The Mission of Print to Reach The Summit of Success
For someone who has lived most of my life at sea level, it’s always an honor to hear from those who have dared to...
An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online...
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on...
I Got 99 Reasons to Attend PRINT 18 and Edu-Slacking Aint 1
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still...
The Workflow Wizardry of Web2Print!
While explaining why so many of you are workflow magicians, last month we looked at preflighting and the magic it...
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print...
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies...
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we're prepared. The right tools make a difference when you are a recent...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer's stinky old data and mail lists for email or print-to-mail campaigns... PLEASE DON'T!...
It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae...
Four Love Letters to the Printing Press, from Historical Figures
Love Letter #1 – From a Monastic Scribe in the Middle Ages Dear Printing Press, A lot of people might think that I’d...
PG Turns the Tide With a Flood of Print and TV ads
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl...
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin...
Print and All That’s Good and Decent
Have you noticed that print has become one of the good guys? We’re not selling our data to the bad guys. We’re not...
2017: A Year of Firsts, Lasts and Plenty of WTF’s
It’s almost time to close the books on 2017. Before we get to the last page however, let’s take a quick look back at...
Printed Coupons Make Life Easier for Busy Families
Who wants pizza? Don’t forget to add the anchov...I mean, the PRINT! Okay, I admit it. We are a...
Quiet Paper Still Makes Noise in the Market
If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look...
First Steps For Marketing Your Personal Brand
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of...
Alexa is a Workflow Wizard and Wisdom From IPEX
A while back I wrote a blog on how it wasn’t yet possible to walk up to an Echo Dot or Alexa tower and ask where your...
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to...
Wizards of Workflow at SGIA Expo 2017
We are experiencing change in the print world! Forces are gathering to enable workflow automation in every segment,...
International Print Day Aims to Trend Worldwide October 18, 2017
Join the Global Print Community for 24-hrs of Social Media Sharing And Help ‘Print’ Trend the Planet on October 18,...
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum -- seize the print and get ahead of the...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
Shaking Up The Status Quo: Are Your Services Standing Out?
In the world of artificial sweeteners, I am team Pink. I have always been team Pink. I know Pink. I know what taste I...
27 Replays from 10 Epic Hours of Printspiration!
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