Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]
#UKvUSA: Was 2015 A Good Year For Print Buying?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and frustrating for the average person to wrap their head around. Hopefully this breakdown will help eliminate […]
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Ramping Up For The Holidays? Make It Count!
Hi! I’m Chloe! I’m already knee deep in holiday catalogs from a host of people I’ve never done business with! But, that’s OK! Catalogs that arrive during the holidays give me a chance to expand my horizons and think about gifts I might not have targeted through my online browsing or shopping excursions. Of course, […]
Four Things to Consider When Choosing a Print Vendor
As a graphic designer I constantly find myself in a position where I either have to recommend a print vendor or I have to use one for myself. There some specific things I look for in a relationship with a print vendor whether it’s for myself or for my clients. Local Versus Online. To be […]
The Magic of Print (and the Selling Power of a Good Story)
Did you know that college recruiters combine print with persuasive stories to mesmerize prospective students? I volunteer in the college center at the local high school. At this time of year, college recruiters and admissions officers visit the center. They meet with groups of students and do their best to be memorable. Print is their […]
Misconception 2: Younger Generations Are NOT Affected By Print
Trekking on through the misconceptions of the print industry, I’d like to address the second topic– younger generations and their interactions with print media. There are two segments we refer to here: Generations Y and Z. This is not a new topic. If you have yet to read the Open Letter to Marketers from an […]
Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
#UKvUSA: Does The Press Matter?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]