2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
5 Creative Ways Print Can Grow Your Business
People have been discussing how to save print, when the real question should be: How can print help our business? Yes, it is hard to track the ROI and value of print marketing… if you are only thinking about what the value is for yourself and the bottom line. While ROI and revenue are important, […]
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone DOWN…Unless you are reading this on your […]
110% Can’t Miss Totally True Predictions For 2016
Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to underpromise and overdeliver on the frequency of my contributions last year, but alas, I only underdelivered. But this is a new year, and a new me. And please forgive me that I am more than a little […]
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? “Hey! You got peanut butter on my chocolate!” Yum! That’s how I feel about email and print together. Adding email to print (or print to email) magnifies the reader’s experience and improves your marketing success. They really are two great tastes that taste great together. Let’s talk about how to […]
The Year Ahead: Q&A With David Murphy, HP PageWide Web Press
Was 2015 a good year for print? How do you measure success? 2015 was the year of HP’s Giant Digital Leap Ahead. We introduced new products and watched as our customers surpassed 130 billion pages printed using HP PageWide Web Presses. By any definition of success, that is a great achievement for our customers and […]
Print Media Centr Visitors Pick The Best Posts Of 2015
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2015 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on PMC in 2015! PMC attracted readers from all over the […]
2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]
In Memoriam: Print 220–2015 AD
After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to report that PRINT IS DEAD. It didn’t go easy and I’d bet even now some of you refuse to believe it’s gone, but trust me… print, like Elvis, has left the building. Print […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]