A Few Quick Tips For Choosing The Best Paper For Your Printing
At the end of the day, all of the meticulous file creation and prepress preparation we undergo during a project wont matter unless you have factored in BOTH the press, and the paper you are printing on. The presses are a much bigger and technical story, so let’s talk about the paper! Without a doubt, paper is part […]
Vertical Marketing And The Print Provider
An overview of the DMA IMW 2014 event, a potential resource of new business for smart print providers. by Thad Kubis Based on my experience and my attendance at the very interesting, active Direct Marketing Association (DMA)-sponsored Integrated Marketing Week (IMW) 2014 event, I would say the key to developing new business for any print […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
1/1: Interview with D. Eadward Tree, Chief Arborist at Dead Tree Edition
Mr. Tree… Thank you for talking the time to answer a few questions. Im excited to see if I will be able to remove a few layers of bark and reveal the man behind the tree… DC: So, this is what we know. You allegedly live in Hawaii. By day, you hold a “regular” job in publishing, and […]