Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
Getting Creative with a $20 Marketing Budget
Doing a small project — even one with a ridiculously cheap budget — can be a way to show customers that creative marketing gets direct, measurable results. Having some fun in the process makes you endearing and spotlights you as a preferred vendor. Helping customers make critical business decisions based on marketing input makes you […]
Chutes and Ladders is This Year’s Game of Life
Remember the game Chutes and Ladders? The kids’ board game where you have to climb to the top before anyone else? Chutes and Ladders (or Snakes and Ladders) is ostensibly about luck, random spins or rolls of the dice, and avoiding the slides that send you careening to the bottom. It’s also about hanging in […]
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]
Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group, Print Production Professionals, and in numerous […]
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]
Print Media Centr and INKISH.TV Present: #thankaprinter
INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission. For industry organizations, we are offering to put YOUR LOGO as an […]
Five Verticals That Need Prints Help, Now
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business. With countries and cities currently determining the cadence and parameters […]
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]
Make Print Powerful by Sharing Your Memories of Print
To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind people of the role that print has played in their own lives. Do you have print-powerful stories that make an impact? Here’s one of mine: Before I started […]
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]