Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business.
With countries and cities currently determining the cadence and parameters for reopening, planning a sales strategy now will help you get in new doors, first. Here are five verticals that need print help, STAT!
No matter what is being sold, in the first stage of reopening a store is a store, and it needs people to know it’s open and to come inside it and shop.
Restaurants that can reopen for sit-down service can accommodate diners up to a certain percentage of their total capacity to adhere to social distancing. They need people to know they are open, and any processes for securing limited seating and dining safely.
Commercial Real Estate
Businesses will close, downsize, move and consolidate as the world opens back up and companies reassess their space needs. Realtors will need everything from banners to branded beanbag chairs to get properties sold and leased.
Events / Meeting Planners
Cancellations, reschedules, and pivoting to virtual events has been an ongoing mess for everyone, quadruple that for the producers and planners. They need everything, especially ideas for keeping attendees informed and safe when we return to conference halls and convention centers.
Yes, you! Now is NOT the time to be silent and wait for business to knock on your door. Your community is in crisis and needs your help. Let them know through printed materials how you can help, and where you can add value as they move past reopening and needs arise.
Here are 2 podcasts to get your brain-juice, and new business flowing:
Print Buying #UKvUSA: Survival After The Corona Crisis
#PrinterChatPodcast: Getting Print Prepared for After Corona
Deborah Corn is the Intergalactic Ambassador to The Printerverse™ at Print Media Centr, a Print Buyerologist™, industry speaker and blogger, host of Podcasts from The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Head Girl in Charge (H.G.I.C.) at GirlsWhoPrint, host of #PrintChat every Wednesday at 4 PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors including the 2016 Girls Who Print Girlie Award and sits on the board of The Magazine Innovation Center at the University of Mississippi and is a Member-at-Large for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer. She currently provides printspiration and resources to print and marketing professionals through PMC and works behind the scenes with printers, suppliers, and industry organizations helping them create meaningful relationships with customers, and achieve success with their social media and content marketing endeavors.
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