Position Print in a Supporting Role to Reignite Stans and Create New Fans
What do print sales, print business, and print marketing success, have in common with leading actors choosing roles? More than you may think! Grab some popcorn and let me explain. At a certain point in a leading actor’s career, they are faced with the reality of how Hollywood and the world perceive them. While men […]
3 Critical Takeaways from drupa 2024 for Printing and Marketing Businesses
Greetings Citizens of the Printerverse! drupa 2024 is now in the rearview. As your Intergalactic Ambassador, I want to share a few things I learned that I believe will affect the success of print and marketing businesses moving forward. You may agree, you may not… but you can’t say you weren’t warned. European Union Deforesting […]
Antigro Designer to Launch #WeAreDrupa Community Experience at drupa 2024
Kraków, Poland – Antigro Designer, a leading developer of print personalization and customization software for the print industry, is launching drupa’s first ‘printeractive’ community art project, #WeAreDrupa, which will be created in real-time in Hall 7 at drupa 2024. Every drupa attendee and exhibitor will be able to scan a QR code, take a selfie, […]
Creating the Future of Print Together at drupa 2024
Greetings Citizens of the Printerverse! After 8 long years, drupa, the world’s most important global printing event is taking place from May 28 to June 7 in Dusseldorf, Germany. While there will be a staggering number of exhibitors, visitors, represented countries, technology launches, and square meters to cover across the Messe over 11 days, I […]
3 Tactical Strategies to Secure New Print Business Over the Summer
In today’s competitive marketplace, winning new print business requires more than offering quality products and services. It demands a strategic approach incorporating community engagement to strengthen customer relationships, build new relationships, and establish trust with local businesses. Summer is the perfect time to get involved and entrenched with your community. Here are a few ideas […]
Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses
Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices. As a result of this settlement billions of dollars are expected to flow […]
drupa 2024: The Prime-Time Event for the Global Printing Industry
Over eleven days from May 28 to June 7, 2024, 1,427 exhibitors from 50 countries will present innovative technologies, solutions, and topics that affect the industry now and in the future. A wide range of special events will provide valuable know-how. Focus on digitalization and sustainability. The international printing industry is eagerly looking forward to […]
4 ways to Share Printspiration and Print Love in February and All Year Long
With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […]
CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
2023: A Year of Highs, Lows, and Costly In-Betweens for the Print Industry
Since 2014 I have shared an annual Manifesto in January to set the mission of print for the year, and a recap post in December to measure print industry success and reflect upon what we have learned along the way. The 2023 CMYK Manifesto focused on utilizing the power of print to safely and securely […]
Readers Choice 2023: Top 10 Posts Picked by The Printerverse
The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]
How Printers Can Save Local Businesses from Themselves
There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]
