by Deborah Corn | Events, Featured, International Print Day, Print Across America
Print Media Centr announces the launch of Print Across America. One Day. One Event. One Nation United Under CMYK Join us on October 25, 2023, to create a unified celebration of print by facilitating, fostering, and supporting open house events at print and sign shops...
by Deborah Corn | Diversity & Inclusion, Elevate Print, Employment, Featured, Future of Print, Operations, Print Services, Printers
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience at Edge St. Louis was asked if they had any questions. The mic goes out to the audience, a gentleman stands up. With what I interpreted as a mixture...
by Deborah Corn | Buyers, Creative, Customer Communication, Design, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Tips, Trends
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was...
by Deborah Corn | Events, Featured, Print Across America, Print Services, Trade Shows
Americas Print Show will once again partner with printing industry manufacturers, associations, industry influencers, educators, and printers to expand on the great success of the inaugural three-day event held in August 2022. Americas Print Show (APS), announces 2024...
by Deborah Corn | Buyers, Creative, Customer Communication, drupa, Education, Events, Featured, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Tips, Trends
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you...
by Deborah Corn | Events, Featured, Girls Who Print, Print HERstory Month
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align storytelling that empowers and inspires the fierce, fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019,...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Sarah Ohanesian | Featured, Operations, Tips, Tools, Training
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m...
by Deborah Corn | Buyers, Events, Featured, Future of Print, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on...
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