by Deborah Corn | Events, Featured, Girls Who Print, Print HERstory Month
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align storytelling that empowers and inspires the fierce, fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019,...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Sarah Ohanesian | Featured, Operations, Tips, Tools, Training
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m...
by Deborah Corn | Buyers, Events, Featured, Future of Print, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on...
by Deborah Corn | Creative, Customer Communication, Featured, Girls Who Print, International Print Day, Print & Digital, Print Media, Print Production, Printerverse
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on October 26, hosted online by Print Media Centr September 28, 2022 — The Printerverse – Two print industry milestone events hosted and produced...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Deborah Corn | Featured, Labels, Packaging, Print Media, Print Sales, Print Services, Sales, Trends
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is...
by Deborah Corn | Digital Media, Featured, Future of Print, Operations, Print Media, Print Sales, Print Services, Sales, Trends
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the...
by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by Deborah Corn | Events, Featured, Future of Print, Print Sales, Print Services, Trade Shows
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies...
Page 1 of 1512...Next»Last »
