Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to dozens of websites, […]
How to Help Overworked Print Customers Buy From You
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print producer at advertising agencies, brands, or corporations that plan their print […]
Paper Shortages and the Impact of Digital Print in Packaging
Everyone seems to be talking about supply chain issues and the paper shortage right now. Though the shortage is centered in Europe, this is having a worldwide impact. As a packaging professional keeping up with supply chain issues over the last two years, this round of shortages is a bit different. I would compare the […]
Should Your Print Business Pay to Advertise with Mark Zuckerberg?
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to advertise on Google, Facebook, or LinkedIn just […]
Marketing to the Lucrative SaaS Sector
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s learn about Software as a Service – SaaS, and how they can solve their most significant problem with print. Why should SaaS care about print? To get in the door with SaaS companies, you need to demonstrate […]
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]
Combine the Powers of Digital Printing with Digital Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing order size, building order frequency, and cross-selling your capabilities portfolio. Overall, […]
BYOB – Beverage Packaging Gets Personal
It is estimated that the global digital print market for packaging will reach $28 billion by 2024. This segment has grown by leaps and bounds over the last ten years. Packaged beverages have been a significant driver of growth. Beverage manufacturers made digital printing one of the standard printing processes in the packaging industry. As […]
Print Samples: The Wonderful VIGC Member Package
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that association keeping you educated? Are they helping you lift your business? One group that I love does this. It’s the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because they are active. […]
Build Back Better Brings Print Customers
This is not a political post. It’s a financial one for design, print, and marketing pros. At the end of 2020, the United States Construction Industry was valued at $1.36 Trillion Dollars. Even with the pandemic, private residential and non-residential construction had record-breaking figures. Up until 2020, the construction industry employed more than seven million […]
Use Print to Ask for Feedback and Improve Customer Relationships
To improve our businesses, we need to continuously learn about the people we serve. Think about the process of asking for customer feedback, for example. While it’s not specifically a marketing activity, it shows customers we care about our relationship with them and we want to serve them better. When you ask for customer feedback, […]
The Real Cost of Print Customer Acquisition
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation depends on a list of variables, such as your timing, your offer, your target audience, your competition, and your unique value proposition. Success also depends on factors like the creativity and appeal of your […]