Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
PrintMediaCentr partners with GRAPH EXPO 2012 to create Print Integrated Multimedia Experience
ARE YOU READY TO EXPERIENCE THE PRINTERVERSE? GRAPH EXPO 2012 (http://www.graphexpo.com/), coming October 7-10, 2012 to McCormick Place South in Chicago, Illinois, USA, is the largest and most comprehensive exhibition and conference for the graphic communications industry in the Americas. New this year, for the PrintMediaCentr audience – and all attendees – will be an […]
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
Printed Magazines or Digital Magazines: Do We Have To Choose?
Love him or leaf him… you cant deny the Mr. D. Eadward Tree is passionate about the subjects he tackles over at Dead Tree Edition. The topic of Print & Digital magazines isnt new, but Mr. Tree has put his own unique spin on it that resulted in an interesting blog post I excerpted below […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
Playing pop music via Paper Posters with Conductive Ink
PAPER APPS!!! I like that terminology. It’s also interesting to note one of the selling points the creators are using is the “low cost of printing.” Im assuming this is related if not the same thing to printed electronics/printed circuits and not some new invention, but LOVE the adaptation into the consumer realm and the […]
What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea and a great reason to sign […]
Embracing Disruptive Forces as a Strategy
Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]
What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
