Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And there are a few more to go this season. Let me share some of the cool stuff I saw. One of my all time favorite trade shows is Hunkeler InnovationDays in Luzern Switzerland. It […]
Upcoming Events And Happenings In The Printerverse And Beyond!
I sent this as a group announcement to my LinkedIn group today, and it’s too packed with awesome event info NOT to share here too! Enjoy! Greetings Print Pro’s! Sorry to intrude on your Sunday but I am thinking you may have a little “quiet” time to read this and do a little clicking today. I will […]
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting the Print Application Center in partnership with our friends at My Print Resource. They will have some awesome panels, demo’s and a Cocktail Reception Friday April 10, 2015 – right on the show […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of community participation, and the follow-up questions and emails are still coming in. Despite a few little technical issues in the first few minutes, valuable information was shared, and a solid case presented on why Inkjet is not just a […]
Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens
Restaurants can sell more with small, high quality photo menus geared to young buyers by Ben Rutter, Teen on The Street You haven’t felt the power of print until you’ve tried to wipe away a drop of water on a menu and realized it’s a realistic detail on a well-printed photograph. Yes, that colorful blended […]
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
Easy Ways to Freshen Your Email Newsletter
if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]
Welcome To The 2015 World Of Print!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe, and love to watch how people communicate in print. There are so many things you can do with print that it’s sometimes hard to realize that there are still new ideas being realized with technology that involves putting marks on paper. Much of my work involves digital […]
