[Video] HP LIVE From Hunkeler InnovationDays
One of my favorite industry games to play is “Where in the WORLD is Pat McGrew?” – and world in this case is literal! Today I woke up to find this nugget of goodness in my inbox. Pat is with Team HP High Speed Inkjet in Lucern, Switzerland at Hunkeler InnovationDays. In this rather enjoyable […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
#PrintSales Training Part 2: Making A Service Menu
To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
#UKvUSA: Should Printers Talk About ROI?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics Of The Americas. I documented my monumental failure in a blog titled “Coffee Is for Closers” on Printing Impressions. In the sea of comments, some supporting my bravery for being so candid, some sharing […]
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of community participation, and the follow-up questions and emails are still coming in. Despite a few little technical issues in the first few minutes, valuable information was shared, and a solid case presented on why Inkjet is not just a […]
PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
The Future Is Yours at the 2015 BIA Annual Conference
Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. […]
Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens
Restaurants can sell more with small, high quality photo menus geared to young buyers by Ben Rutter, Teen on The Street You haven’t felt the power of print until you’ve tried to wipe away a drop of water on a menu and realized it’s a realistic detail on a well-printed photograph. Yes, that colorful blended […]
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition […]
Want To Fall In Love With Your Job Again? Act Like A Rookie.
By Kelly Mallozzi Are any of you out there old enough to remember the awesome song You Don’t Bring Me Flowers with Barbara Streisand and Neil Diamond? Check out the 70’s fashions and fabulousness here: Sound familiar? Is that how you’re feeling about your job, at least a little? If you’re trying to find that […]
