Heidelberg Verifies Anicolor Cost Leadership Using PrintAS Calculator from PIA
Kennesaw, GA, Jan. 28, 2014 – Using software from Printing Industries of America (PIA) and its own data, Heidelberg has verified that its XL 75 Anicolor digital offset press is less expensive than a 4-up e-ink-based system for runs as low as 250 29”x23” sheets. PIA, the industry’s largest trade association, recently released its PrintAS Cost Calculator […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
Some Video Aids To Achieve Success On Your Lean Journey
By Terry Rayner Lean is incredibly simple; however, it requires passion and perseverance. If you are starting out on a lean journey I would suggest that you get your entire company together and tell then why you are implementing Lean and the benefits that Lean will bring. The web is a great place to find support […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
Q&A With Frank Tueckmantel VP, Corporate Marketing at EFI
Brian Rothschild, my friend and fellow print enthusiast, could easily be described as inquisitive. In this case, I was able to help put that trait to use for the greater good with the assistance of Jenna Kempie! The result is an interesting Q&A with Frank Tueckmantel from EFI, and definitely touches upon areas beyond my […]
Bringing Standard Work to Your SOP
By Terry Rayner Most of us are familiar with SOP’s (Standard Operating Procedures), however, most of the time these were written by either management or a consultant explaining the way to run a piece of equipment or to perform a task. Then issued to the employees with expectation that they would follow them and all would […]
PIA announces All-Star Line-up for Next Month’s 2013 Color Management Conference
— Conference Begins December 7th in Phoenix at the Arizona Biltmore — Pittsburgh, Pennsylvania — November 21, 2013 — Brand managers, designers and imaging professionals all understand the importance of color in our work. The 2013 Color Management Conference is the not-to-be-missed event for anyone with a vested interest in optimized color reproduction and maintaining brand integrity […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
ASK ROCK: Think Growth, Not Sacrifice
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
Achieve Your 2014 Goals By Using Lean Thinking
By Terry Rayner The more I read and learn and think about using Lean Thinking, the more I realize that it is not just a continuous improvement program. “Lean is a business Strategy and unless used in this many will ultimately fail whenever used!” To use Lean Thinking effectively there must be a goal – a […]
