UK: Removing paper-based statement option risks brand loyalty
Royal Mail has warned brands that removing paper-based statements would create ill-feeling among their customers. Research on 500 consumers revealed that around three in four would feel inconvenienced and annoyed if paper statements were discontinued. Eight in 10 respondents said that they are more likely to read their statements if they receive both print and […]
SGP Partnership expands certification to postpress
The Sustainable Green Printing (SGP) Partnership officially expands its certification program to include binding, finishing and looseleaf (BFLL) operations in the graphic communications industry. By including the BFLL community in the certification program, SGP offers this sector a clear definition of sustainability with the certification criteria and a method to demonstrate it in their operations. […]
Do Printers Respect Their Print Customers?
Social Media Rants Show Not All Do – Margie Dana : Printing Impressions Honestly, I believe most printers do. The majority of print reps and print CEOs I’ve known over the past 20 years have been professionals in every sense of the word. And for the most part, they sincerely respect their customers. But from […]
Good News: Print & Mail are Alive & Well
Direct mail is still the best choice to deliver the message It is about time that quick printers got some good news, and here it is: Print and mail are alive and well! Contrary to conventional wisdom among customers and even some printers that direct mail is “junk” mail, or “old” technology, or incompatible with […]
PIA: Web Offset Awards Now Accepting Entries
From Press Release Pittsburgh, Pennsylvania, September 16, 2010–The Web Offset Association (WOA), a special interest group of Printing Industries of America, is now accepting entries for the 2011 WOA Annual Print Awards Competition. These awards have 38 categories, from coldset printing on newsprint to coated product catalogs, so any web or offset printer can enter […]
Is Print Dead?
References allow you to track sources for this article, as well as articles that were written in response to this article. Source: Publishers.org Source: Bowker Reports Traditional U.S. Book Production Flat in 2009 Source: Magazine Publishers of America – 2010/11 Magazine Handbook Source: Newspaper Death Watch Source: The Dire State of the Newspaper Industry [STATS] Source: BLS.gov / Printing Article appears […]
Industry responding to Unisource Print Council challenge
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see http://americanprinter.com/paper-ink/news/unisource-partners-with-print-council-0723), six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc. Ben Cooper, executive director, The Print […]
The Future of the European In-House Printing Market
InfoTrends has announced the release of a major multi-client study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond. Having conducted a 2009 multi-client study on the US in-plant printing market and a 2005 study on the European in-plant printing opportunity, InfoTrends has a significant existing knowledge base […]
How does effective print impact consumer purchases?
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
The 2010 Inkjet Ink Report
Inkjet printing has enjoyed excellent growth during the past decade. A look at how the mix between conventional and digital printing technologies has changed at major trade shows such as drupa and IPEX clearly shows this trend. Having taken a large chunk of the screen market, there is every indication that digital will soon take […]
Printers head to D.C. to urge block of postal rate hikes
Pittsburgh, Pennsylvania – Printing Industries of America’s members from across the country are gathering on Capitol Hill next month to oppose an emergency postal rate hike proposal that would dramatically bust caps on postal rate increases imposed by Congress in 2006. The USPS is petitioning to raise rates higher than allowed by current law, claiming […]
7 Reasons Print Will Make a Comeback in 2011
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era or iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The physical costs of production and distribution […]
