Winning Sales Strategy: The Moment for a Quick Sales Victory Lap

how to generate quick sales for quick profits

If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers […]

3 Proactive Plans for Productive Planner Prospecting

how to successfully work with meeting and event planners and win new business

Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]

The Sales Overwhelm and How Ted Lasso Helped Me Solve It

ted lasso and sales

If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I seriously was blown away by this […]

Jumping on the 2021 “Word” of the Year Bandwagon

what was the 2020 word of the year

What’s your “word”? You can’t spend five minutes on social media in January without having ten of your friends, especially those in direct sales, ask you what your WORD of 2021 is going to be. My WORD? Yes, your word. Your word of focus. The word that will make all the difference. The word that […]

Setting Communication Goals for 2021 and Beyond

setting communication goals with customers

The year that seemed it would never end, and that most people said was the worst they have ever experienced, is ending. Let’s take a moment to sit with that. Let it wash over you. It’s almost over. And now, it is time to start making plans for 2021 and beyond. Don’t hate me for […]

Three Ideas for Prospecting Print Sales in 2021

strategic planning for new print and marketing business in 2021

Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small businesses when you need to run and […]

Simply the Best – Sales Lessons from “Schitt’s Creek”

sales lessons from Schitt's Creek

Not only am I a TV junkie, but I like to fancy myself a trendsetter (kinda). And so, I am proud to say that I have been watching Schitt’s Creek since it premiered on the POP TV network back in January of 2015. If you have never seen it and you like comedies, I would […]

Five of the Best Ways to Be a TERRIBLE BOSS and Tank Sales

how to succeed with a bad boss

We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You might even have one or be one right now…  A TERRIBLE BOSS. But if you’ve never had one, or been one, and you have put it on your bucket list for […]

Create Customer Conversion Programs for Print Sales

marketing programs for customer conversion

It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we mask-up, and get it together. His informed opinion is that […]

The Five Zoom Archetypes Get a Treatment Plan For Sales

For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed […]

Winning Print Customers by Losing the Print Pitch

Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]