If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew...
Winning Sales Strategy: The Moment for a Quick Sales Victory Lap
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3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she...
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses...
The Sales Overwhelm and How Ted Lasso Helped Me Solve It
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons...
Jumping on the 2021 “Word” of the Year Bandwagon
What’s your “word”? You can’t spend five minutes on social media in January without having ten of your friends,...
Setting Communication Goals for 2021 and Beyond
The year that seemed it would never end, and that most people said was the worst they have ever experienced, is...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
Simply the Best – Sales Lessons from “Schitt’s Creek”
Not only am I a TV junkie, but I like to fancy myself a trendsetter (kinda). And so, I am proud to say that I have...
Five of the Best Ways to Be a TERRIBLE BOSS and Tank Sales
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You...
Create Customer Conversion Programs for Print Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world...
The Five Zoom Archetypes Get a Treatment Plan For Sales
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days....
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The...
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to...
3 Sales Lessons from Major League Baseball on Rookies
I would not call myself a baseball junkie by any stretch. As a kid I played softball from second grade until I...
Five Life (and Sales) Lessons From My Third, Half-Marathon
Well, friends, I did it again. Back in 2015, shortly after I moved to Connecticut from Chicago, I trained for and ran...
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the...
Giving Stress A Beat Down For Better Sales Performance
Friends, I’m not gonna lie to you. I am stressed. Like, in a constant pit of my stomach, breaking out in a cold sweat...
If Kelly Mallozzi Was Your Boss (and oh how she wishes she was)
There’s a difference between being a BOSS and being BOSSY, but it will be hard for you to tell the difference while...
Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny
Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative...
5 Ways to Show You Are Listening For Better Sales
Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and...
Content Confidential: Authenticity Boosts Confidence and Sales Results
I was lucky enough to present not once, but twice at this year’s Canon inkjet users thINK conference in beautiful and...
Back to School Can Be a Fresh Start for You, TOO!
In the next three weeks, my 4 kids will be going back to school. They will get a fresh set of supplies, get a new...
What to Do When the Sales Prospect Goes Dark
Printing company salespeople ask me about a common situation these days: GHOSTING. “What should we do if the sales...
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole...
The Gifts of Sales Failure Make it Simple: Adapt, Evolve or Die
Well, you blew it. At least that’s what your boss just told you. Maybe it was a new client you thought you had in the...
THREE 30-Day Challenges You Can Start TOMORROW
Challenges are all the rage these days. There was the Ice Bucket Challenge, there is the Whole 30 Diet craze and even...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae...
Four Love Letters to the Printing Press, from Historical Figures
Love Letter #1 – From a Monastic Scribe in the Middle Ages Dear Printing Press, A lot of people might think that I’d...
2018: The Year of ….
The January post in Printerverse-land is usually a “looking toward the future” or a “predictions” type of post. This...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
Embracing The Freedom and Power of the Terrible
A lot of people have a lot of opinions on fear. Some say it is a great motivator. Others will say that you should...
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of...
Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief...
How to Build a Winning Sales Process Around Customer Data
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what...
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017...
Ask These 3 Questions to Drastically Improve Future Print Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask...
For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very...
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write...
Game of Sales: Winning And Losing With Grace
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether...
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it's vital to focus on WHY you are communicating with prospects and...
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and...
The Word I Am Eliminating From My Sales Vocabulary
“You don't need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller...
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and...
Preparing For Winter Print Sales – Animal Style
Right now you are roasting in your own special August style of H E Double Hockey Sticks, and winter is probably the...
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because...
WWDSD (What Would Dr. Seuss Do?)
As some of you might know, I have 4 kids under the age of 7. And that means I read a lot of children’s books. I mean,...
The Exquisite Agony of the Easily Distracted Mind
With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true...
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
Don’t You DARE Tell Me I’m Lucky!
In this, the best of all months, because it contains my absolute favorite holiday of all time (ST.PATRICK’S DAY), I...
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company -- especially a startup in the tech sector -- you’ll have...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and...
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won't make a bit of difference if you...
110% Can’t Miss Totally True Predictions For 2016
Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to...
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays...
#PrintSales Training Part 4: Eyeing The Prize!
If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly...
#PrintSales Training Part 3: The Art Of Storytelling
If you are just tuning in... I (Deborah Corn) am currently in "sales" bootcamp with my personal drill instructor Kelly...
#PrintSales Training Part 2: Making A Service Menu
To kick off our training sessions I asked you to fill in the blanks for "Who is Deb Corn and what does she do?" My...
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics...
27 Replays from 10 Epic Hours of Printspiration!
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