TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
Don’t You DARE Tell Me I’m Lucky!
In this, the best of all months, because it contains my absolute favorite holiday of all time (ST.PATRICK’S DAY), I have been reflecting a lot about LUCK. Today, it seems, people are very willing and anxious to tell other people how lucky they are. When someone finds out I have 4 children, they either make […]
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company — especially a startup in the tech sector — you’ll have better luck if you set aside the myths and consider the facts. MYTH #1: The founder is the decision maker. FACT: When you look at the website for a startup (also known […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and iced driveways and snow days and being trapped in a long desolate winter that will never end. No, fine people. Today we are talking about love. I am here with good news for you. […]
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]
110% Can’t Miss Totally True Predictions For 2016
Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to underpromise and overdeliver on the frequency of my contributions last year, but alas, I only underdelivered. But this is a new year, and a new me. And please forgive me that I am more than a little […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
#PrintSales Training Part 4: Eyeing The Prize!
If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly Mallozzi. Kelly has agreed to use my journey as the example, and create a blog series for PMC called #PrintSales Training. Since this is what she does for a living, and very successfully, consider yourselves […]
#PrintSales Training Part 3: The Art Of Storytelling
If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly Mallozzi. Kelly has agreed to use my journey as the example, and create a blog series for PMC called #PrintSales Training. Since this is what she does for a living, and very successfully, consider yourselves […]
#PrintSales Training Part 2: Making A Service Menu
To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics Of The Americas. I documented my monumental failure in a blog titled “Coffee Is for Closers” on Printing Impressions. In the sea of comments, some supporting my bravery for being so candid, some sharing […]
