Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group, Print Production Professionals, and in numerous […]
The Five Zoom Archetypes Get a Treatment Plan For Sales
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed […]
Help Local Restaurants Get Their Marketing Message Delivered
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled on the outside on the outside of it. Inside […]
[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a ‘Pick One’ speed round regarding what printing equipment everyone […]
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]
Print Media Centr and INKISH.TV Present: #thankaprinter
INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission. For industry organizations, we are offering to put YOUR LOGO as an […]
Five Verticals That Need Prints Help, Now
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business. With countries and cities currently determining the cadence and parameters […]
The Five Zoom Archetypes Get A Sales Diagnosis
Last month I introduced the 5 people you meet on a Zoom call. I realize that I missed some major categories, but I only had so much time and energy, as is the norm these days. I have been a sales manager and a sales coach for the better part of the last 2 decades, […]
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]
Are You Effectively Communicating To Your Customers During A Crisis?
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and bounds. We’re in one of those times today. In last month’s blog post about Business Communication […]
99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]
Make Print Powerful by Sharing Your Memories of Print
To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind people of the role that print has played in their own lives. Do you have print-powerful stories that make an impact? Here’s one of mine: Before I started […]
