The Word I Am Eliminating From My Sales Vocabulary
“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]
What the NFL Can Teach us About Covering a Big Event on Social Media
If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles and watch demos and ask as many questions as they will let me so I can figure out what’s cool! Sadly, show organizers don’t always look at industry calendars to see what else […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]
Preparing For Winter Print Sales – Animal Style
Right now you are roasting in your own special August style of H E Double Hockey Sticks, and winter is probably the last thing on your mind. But winter is coming, my friend. And that means a cold, Chekovian bleak winter of your discontent. Unless you live in some damn California type of paradise, in […]
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
How Big is the Print Industry? Big. Really Really BIG!
With digital media being such a large part of our lives it’s hard to remember how BIG the printing industry really is. The truth is that print is all around us all of the time. From the clothes we wear to the food we buy and even the art that we hang on our walls. Print […]
THE PRINTERVERSE TO DELIVER “STELLAR” EXPERIENCE AT #GRAPHEXPO 16
Trending Topical Sessions, Special Events, and Robust Networking Round Out the Interactive Programming in Store for Orlando Show Goers in The Printerverse. Print Media Centr is pleased to announce the Printerverse™ will return to GRAPH EXPO 16, coming to the Orange County Convention Center in Orlando, FL, September 25 – 28, 2016. Here, attendees will […]
