5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]
We Want You: Using Variable Print at Recruiting Events
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine personalized print when recruiting. My friend was a designer for an event organizer. She […]
Navigating Sustainability for Embellished Packaging
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the rules for sustainable packaging are constantly changing and it is so very […]
Video (and More!) Marketing Strategies for Your Print Business (Part 2)
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially on the internet. Facts: People spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. By including video in your marketing strategy, you can gain more […]
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
Video Marketing Strategies for Your Print Business (Part 1)
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t utilize video to its full potential to build their brand and drive new customer demand. Why? Some think video production is difficult, others think it is expensive, and still others think it doesn’t work for their strategy. Those […]
But Wait, There’s More: 3 New Business Ideas for Print Businesses
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll adjust. If you find yourself with a little extra […]
Sustainable Packaging Needs Warrant Digital Printing Solutions
Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable packaging to meet their objectives. The packaging industry is predicted to surpass $230 Billion by the year 2030. Meanwhile, companies are pressured to meet sustainability goals. Packaging is very visible, […]
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the advantages and disadvantages of pay-per-click (PPC) digital advertising. Now […]
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
ISA Sign Expo Delivers Thrills and Stills
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies Signals The Print Industry is Back To Business) did not prepare me for the wave of energy that […]
Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to dozens of websites, […]