Customer Experience: Does Yours Start With A Wait?
by Chris Echevarria For those of you who follow my posts, I shared with you that I am in the process of obtaining my certification in Customer Experience and that I would share some of the most interesting practices and take-away. From the second weeks’ materials I want to share with you something that really struck […]
How Do YOU Define Transactional Print?
By Jonathan McGrew, EDP I started our conversation last month with an aim to bridge the terminology gaps in our vast and complex print industry. One of the first terms I want to take a whack at is Transaction Print. Since I work in this part of the industry I had a pretty good idea what […]
Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you started taking us seriously. We are pushing forward with our […]
Mohawk Partners With Print Media Centr For 2014!
It’s no secret I love paper, it’s no secret I love the paper people, and it’s no secret I specifically love the paper people over at Mohawk! We met a few years back at Graph Expo after “meeting” through social media, and since then we have carried on a lovely relationship that has spanned from […]
HP Powers Up Publishing!
I started sharing a link to HP’s new publishing focused site the other day because I LOVE when companies get aboard the “let’s find new ways to help you grow your biz, and keep the presses pumping” train. This is the first time I had come across a focus specifically for publishers, who have been […]
Heidelberg Verifies Anicolor Cost Leadership Using PrintAS Calculator from PIA
Kennesaw, GA, Jan. 28, 2014 – Using software from Printing Industries of America (PIA) and its own data, Heidelberg has verified that its XL 75 Anicolor digital offset press is less expensive than a 4-up e-ink-based system for runs as low as 250 29”x23” sheets. PIA, the industry’s largest trade association, recently released its PrintAS Cost Calculator […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
20 Questions With @HeidelbergUS HQ!
Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]
