The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool… and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something, Ive learned to just sit back and listen…
Intelligence Driven Communications Division = Mr. Printer
by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 6
Meet Adphos at drupa
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 5
Live from drupa 2012! by Pat McGrew The first couple of days at drupa 2012 have been exhilarating! The weather has been gentle, spots of rain and clouds but generally more than enough time to get outside of the halls for a quick whiff of fresh air and a bit of quiet. If you have […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 4
A sneak peak at the HP DM zone…
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 3
Set up is underway at HP…
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 2
An interview with David Zwang on behalf of OnDemand Expo and Conference
Joined at the Hip – How printers and publishers can use content services to build relationships (and profit): An interview with David Zwang on behalf of OnDemand Expo and Conference by Sandy Hubbard, Print Futurist This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in […]
2012 SGIA Expo Registration is Open!
I will be attending as a media sponsor and if all goes as planned also a session speaker! There are so many reasons to attend SGIA EXPO, and this year they have added some great new features to add to the list. Check out my videos from SGIA 2011 (including a few that show a […]
