Print Samples! Tell a Story with YOUR Business Card
Do you carry business cards? Some people have started to avoid them and exchange phone bumps to transfer contact details. Others take pictures of the card but don’t accept it to transport home. I’m an avid business card collector. They help me remember the contact and put some context around the conversations. Sometimes I run […]
The ABCs of Packaging Design
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These quick tips are grouped to focus on aspects that emphasize the importance […]
Print Samples! The Jazz Fest Vibe
Print-on-Demand has a certain vibe. It’s immediate. It’s vibrant. But it’s also not the way many printers work. In this episode of Print Sample TV, we had a chance to talk about a print that we’ve been sitting on since last year. It’s the 202nd edition of the amazing New Orleans Jazz & Heritage Festival […]
Beat the Summertime Blues One Week at a Time
I’ve been there and I’ve done it. Summer comes. You take your foot off the gas pedal a bit. You tell yourself that people are on vacation. Things are “slow”. And you’re not wrong. People ARE on vacation. Things DO slow down. But this is 2021. This is a different year, and you are a […]
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
E-Commerce Packaging – Past, Present and Future
Past Catalog sales existed in the mid-1600s for seed and book sales, by the last half of the 1800s, mail-order businesses were well established in Europe. Trains shipped products to distant customers in barrels, bins, and boxes. Companies such as Tiffany’s, Sears, and Montgomery Ward were early leaders in catalog sales in the United States […]
Print Samples: Unboxing Packaging for Subscriptions
There is nothing like getting a box in the mail, opening it, and discovering what’s inside. Whether you ordered something for yourself, received a gift, or stocked up on shampoo, there is still excitement in opening a box. Some companies get that and create an experience for their customers. At our house, we see BarkBox […]
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]
Where are You on the Sustainable Packaging Spectrum?
The Pandemic of 2020 brought awareness to sustainable packaging. Sustainability may be a new concept to the average person; however, in the print and packaging industry, this has been a high priority for decades. A series of events drove the evolution towards sustainable packaging. Initially, trash was simply buried, burned, or dumped. Packaging waste increased […]
Print Samples: Up Your Event Game with Playing Cards
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that involved beautifully printed playing cards produced on the Iridesse. […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]
