Subscription Boxes – It’s More Than Just a Box…
In the past year, subscription boxes have become a leading trend in the online shopping industry. The largest eCommerce companies carved out a $10 billion market in 2019, according to McKinsey. Subscription services were already gaining popularity, however, growth exploded in 2020 due to the increase in online shopping driven by the pandemic. According to […]
The Shocking Power of Surprise
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments in which you were caught off guard […]
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented Reality platform, and some amazing storytelling came together, and 19 […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]
How a Packaging Nerd Sees Increases in eCommerce During the Pandemic
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying online, picking up in-store) and opt-out of curbside pickup, the next best […]
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only gave me […]
The Sales Overwhelm and How Ted Lasso Helped Me Solve It
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I seriously was blown away by this […]
Print Samples: Menus Make a Difference!
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menus. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what might be new and interesting. When we create the segment called […]
Women’s Print HERstory Month Returns in March to Celebrate the Fierce, Fabulous Females Who Power the Industry
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align the telling of stories that empower and inspire the fierce fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019 by GirlsWhoPrint.net, Women’s Print HERstory Month returns March 2021, and Girls […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
Packaging and Printing: It’s More Than What Meets the Eye
Packaging and printing: it’s more than what meets the eye. In today’s world, packaging is everywhere and used for almost everything — be it the cereal box in the local grocery store or the packaging used to contain your dreaded COVID test kit. With that said, printing is so important in the packaging process One […]
Hybrid Marketing Teams Are Here and They’re Hot
Marketing departments in printing businesses are being disrupted. Today’s employees have been adjusting and adapting on the fly. Many have been deployed elsewhere during the pandemic. Most marketing people I talk to are carrying multiple roles within the company. They’re covering for other employees who need flexible time off, or they’re pivoting to address urgent […]
