3 Ways to Earn Trust Through Collaboration with Print Customers

creative collaboration

The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]

Wrapping Up 2021 with Bullish Thoughts for 2022

an image of a black bull to symbolize being bullish

This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021…  Project Peacock morphed into a resource and education platform in 2021 and hosted more than […]

Project Peacock: A Resource Playground for Printers and Creatives

Print and Marketing Resources for Printers and Creatives_Project Peacock_print media centr

These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information.  Sure, my keywords will get me towards what I need…but after filtering through all the sponsored information and the various blogs that […]

3 Proactive Plans for Productive Planner Prospecting

how to successfully work with meeting and event planners and win new business

Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]

3 Ways to Keep Your Current Customers from Your Competitors

best practices for customer retention

As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]

2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent

Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]

Baby How You Feelin’? Is it Good as Hell?

It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone seeks to improve in some way. […]

2019: The Year Of____________________????

It was the best of times; it was the worst of times. It was downright Dickensian, 2019 was. BEST OF TIMES: A dream I had had when Project Peacock was born came true.  I got to participate in all but the LA one. I truly believe that happened in part because I very clearly stated […]

Project Peacock Print Fair to Conclude 2019 Tour in Toronto, Canada’s Creative Capital

The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print buyers, marketers, students, and print service providers on November 7 at Steam Whistle Brewing from 6-9 PM. […]