Print Industry Education: Whose Job is it Anyway?
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and marketing. I see […]
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to ‘win’ the job has come at a great expense, literally, not only to your business but to the industry. The race to the bottom is not one you should be winning, or participating in. […]
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held in Los Angeles, California on September 12, at Sony Pictures Plaza, as the industry’s dedicated innovation and education roadshow rounds off its US-based events for 2019 with a bang. Project Peacock Print Fair will be joining […]
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang out in Chicago. One of the unexpected activities turned out […]
#ProjectPeacock and The Power of Digital Print and Finishing Education With Dawn Nye, Konica Minolta
Deborah spoke to Dawn Nye, Manager of Solutions and Services Marketing, Konica Minolta, at FSEA #OdysseyExpo. One of the first topics covered during Deborah’s conversation with Dawn is the recent Project Peacock Print Fair in New York, described by Dawn as an ‘education’ – “I come to events and I’m used to talking to printers, […]
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I am […]
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at Brake and Clutch Warehouse in Dallas, Texas on June 27, continuing the mission to showcase the new possibilities for print marketing through innovative printing technology and techniques, in a unique and impactful setting. Following the success of the […]
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Be prepared, it’s not all pretty. Print Customers. I couldn’t […]
Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]