Kodak Hosts Discussion on the Future of Book Publishing
Press Release: ROCHESTER, N.Y., Jan. 31—While the book market overall will remain relatively flat over the next three years, digital technologies will provide new opportunities and better processes for content creation, delivery and production. That perspective was one of many shared by participants during an expansive roundtable discussion about the future of book publishing. Held […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to members Jan. 25, are the same in spirit as the existing ones but address specific formats—like product placement, paid links and interruptive advertising—with […]
Ad Circulars Go Digital
By: Tim Rosini Published: January 19, 2011 The Associated Press recently announced the development of a mobile application that will give consumers digital access to daily and weekly ad circular inserts. With the widespread usage of mobile media platforms, iCircular gives newspapers and retailers a means of adapting to changes in consumer demand. Jeff Litvack, one […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
2010 ad revenue up at magazines, 1st time in 3 yrs
Reuters – The magazine industry is back on the upswing as advertising revenue grew for the first time in three years in 2010, thanks to automakers. Advertising revenue at consumer magazines rose 3 percent in 2010 to about $20 billion, according to data from rate cards compiled by the Publishers Information Bureau.People magazine, published by […]
Buy a Newspaper, Hear an Advertisement
Readers of the Sacramento Bee are in for a treat – if they’re buying from a newsstand that is. Thanks to a company called Innovative Newspaper Marketing Concepts, the Bee’s newsstands do much more than dispense newspapers. The “talking news rack” delivers a 15-second recorded message each time a newspaper is purchased. The “scrolling text news […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
Can Group Buying Save the Newspaper Business?
Although many media pundits have declared that newspapers are in a death spiral, group buying may — just may — have an antidote. Let’s jump through the math. In 2009, the Newspaper Association of America logged roughly $25 billion in advertising revenues. Three-quarters of that was from display advertising. That’s a shocking $23 billion plunge […]
Are readers ready for ads in e-books?
The marketing world is drawing up plans to invade one of the last bastions of media that is largely advertising-free: books. As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could change the publishing business but faces opposition from some traditionalists. Marketers are exploring a variety […]
Year-End Roundup: Mag Ads Up, But Well Off '07 Peak
After a brutal ad downturn, magazines finally turned a corner in 2010. But total ad pages are far off their pre–ad recession peak and the spending outlook is uncertain, tempering optimism for the medium. Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor. But to give a […]
Postal Service considers customer experience improvements
The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting. “A major goal of mine is that I want us to provide a better customer experience,” said Patrick Donahoe, deputy postmaster […]
