Free Download: Graphic Display Professional Magazine
GDPro is dedicated to the European graphic display industry and bringing its readers the features and business information they really want to see. This multilingual (English, French & German) issue includes a roundup of industry intelligence – new product launches, contract wins, market commentary, people news and upcoming events information. Inside you will find a robust […]
Email marketing 'primary driver' for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that […]
Post office announces 2-cent rate increase
WASHINGTON – The post office wants to increase the price of a stamp by 2 cents to 46 cents starting in January. The agency has been battered by massive losses and declining mail volume and faces a financial crisis. Postal officials announced a wide-ranging series of proposed price increases Tuesday, averaging about 5 percent, and […]
The World’s First 100% Variable Magazine
One of the great benefits of managing an award competition like the Best-of-the-Best Program is seeing the great variety of work that is constantly being created by our customers. All submissions are unique in their own right; varying in target audience, intent, output, and effectiveness. I’ve always found great intrigue in reading the story behind […]
Expanding the Definition of Print from m-Bossed
For those outside of the printing industry, the definition of printing is limited to books, newspapers, and magazines. Perhaps that is why many outside of this 200 billion dollar industry perceive it as a dying breed at the hands of the digital executioner. Few realize the impact of print in our daily lives, so let’s […]
Packaging experts discuss advances in digital and offset printing for this niche market.
Global sales of packaging-related print from digital print-on-demand and wide format presses reached $1.95 billion in 2009 and are expected to climb to $4.05 billion by 2014, according to InfoTrends research. The study reports two major causes for this increase: advances in the productivity, image quality and total ownership cost of digital color printing, and […]
India: Digital Media vs Print Media
The total number of people in India that claim to have used the Internet in 2009 is 71 million. That’s according to a recent report conducted by the Internet and Mobile Association of India and market research leader IMRB. The report also suggests that the surge in numbers has been primarily due to the increased […]
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’ | paidContent. Conde Nast’s latest digital brainstorm mixes the DNA of a 75-year print brand with the tech skill set of a 2010 startup. Gourmet Live, an iPad app based on a real-time “game play” engine, isn’t the digitized version of a magazine. It […]
Paper vs. Computer Screen? Paper bags it!
Paper vs. computer screen – The Boston Globe. Do we read differently on the computer screen from how we read on the printed page? It’s an interesting question. Before hearing from the experts, let’s review what we think we know. Even the best computer screens are harder on the eyes than the paper page is. […]
Why Digital Asset Management (DAM) is Valuable for Global Marketing
Why Digital Asset Management (DAM) is Valuable for Global Marketing | We Speak Digital Media. Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume […]
Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix
Print can help engage an audience, drive Web site traffic and produce leads. Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving. Maybe you think I am trying to preserve print because it’s our company’s core product. But even though our […]
Fespa Launches Fespa Americas Event To Expand Global Connected Wide-Format Community | FESPA – Screen, Digital and Textile Printing Exhibitions and Associations
Exhibitors and print service providers embrace plans for high quality pan-regional event The first FESPA Americas event is confirmed to take place from February 24-26 2011 in Orlando, Florida, occupying around 72000 sq. ft. 8000m2 of exhibition space at the city’s Orange County Convention Center. The event will run alongside the established Graphics of the Americas […]
