Content Marketing: 10 Thought Leaders on Curation and Context
Content Marketing: 10 Thought Leaders on Curation & Context – Online Marketing Blog. Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively […]
Exactly What NOT to Do When Making the Move from Print Publishing to New Media
Get advice from the experts on avoiding the most common “gotchas.” iBooks, enhanced eBooks, iPad apps…by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm. But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.
Newspapers: The strange survival of ink
Newspapers: The strange survival of ink | The Economist. “PRINT is going to live longer than people think,” asserts Mathias Döpfner, the boss of Axel Springer. Perhaps it will in central Europe. The publisher of Bild and Die Welt recently recorded the most profitable first quarter in its history. The profit margin on its German national newspapers […]
The Future of News – Peak Journalism
The Future of News – Peak Journalism | Futurelab “Society doesn’t need newspapers. What we need is journalism.” Clay Shirky According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook (2010 to 2014) another milestone is about to be passed with the internet poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television. Contrast […]
So, What is a Magazine, Really?
As most of my readers know, I have been debating my friend Samir Husni across the country for almost a decade. He is an admitted tree hugger and I lean mightily towards a digital future for our industry. Our debates are great fun not only for the audience but for the two of us as […]
Classified print ads get new life
News – Media: Classified print ads get new life (Page 1 of 2). Print’s not dead, but in the greatest paradox of all, it’s taking a website to show just that. Wegotads.co.za is the brand new classified ad portal on iol.co.za, the second biggest website in the country and the internet arm for Independent News and […]
Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines
Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines – Matt Kinsman – Blogs Design and Production @ FolioMag.com. Business-to-business publishers seem to be going one of two ways when it comes to their remaining print magazines; either slashing budgets and staff to the bare bones as they scramble to develop replacement products or […]
HP partners with Yahoo for targeted ads
HP partners with Yahoo for targeted ads – Computerworld. IDG News Service – Hewlett-Packard plans to use Yahoo’s advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers. HP launched a line of Web-connected printers last week that allow users to print content directly […]
Online Ad Revenue Will Soon Surpass Print
“Over the next five years digital technologies will progressively increase their impact across all segments of entertainment and media (E&M) as digital transformation continues to expand and escalate,” a press release from PwC said Tuesday. “The uncertain economic background has done nothing to slow the pace of change, which has been far quicker than predicted 12 months ago. It is clear that the consumer is firmly in the driving seat of these changes.”
Memo to Media Cos.: Disruption? You Ain’t Seen Nothin’ Yet
Memo to Media Cos.: Disruption? You Ain’t Seen Nothin’ Yet. The media and entertainment industries have been through an unprecedented amount of upheaval over the past several years, as content has become increasingly digital, consumers have correspondingly moved their attention online and advertisers have begun to follow. The resulting shifts have caused turmoil in everything […]
The future of publishing
The future of publishing | BetaTales. Two completely different perspectives on the future of publishing: One is depressive, pointing out everything that is going in the wrong direction. The other perspective only sees opportunities. Check out this inspiring video from the publishing house DorlingKindersley.
A Transformation Success Story
Last week the Columbia Daily Tribune Missouri published an article about Kelly Press Inc., a 78 year old commercial printing company that recognized that their print business was changing. Kelly Press responded by both investing in updated printing equipment Kodak Nexpress 2100 and by diversifying well beyond print. It is a great tale that clearly illustrates […]
