HP partners with Yahoo for targeted ads – Computerworld.
IDG News Service – Hewlett-Packard plans to use Yahoo’s advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.
HP also launched a program called “scheduled delivery,” where a user can regularly schedule printing, for example, portions of a daily newspaper every day at 7 a.m.
The company also sees a potential for localized, targeted advertising to go along with the content. While testing its ePrint Web-connected printers, HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP’s Imaging and Printing Group.
“What we discovered is that people were not bothered by it [an advertisement],” Nigro said. “Part of it I think our belief is you’re used to it. You’re used to seeing things with ads.”
Continues @ http://www.computerworld.com/s/article/9178128/HP_partners_with_Yahoo_for_targeted_ads
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