The Year Ahead: Q&A With Amit Shvartz, Scodix

Amit_Scodix_Print Media Centr

Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix, we focused our efforts on delivering new products and solutions to our customers who were primed and ready for change – and for growth. During 2015, we introduced the new Scodix Foil™, an inline […]

The Year Ahead: Q&A With Eric Hawkinson, Canon Solutions America

Print Media Centr Eric_Hawkinson_CSA_2

Was 2015 a good year for print? How do you measure success? For Canon Solutions America, 2015 was about launching new technology and connecting more with our customers. 2015 marked a year in which we released three new products that both we and our customers are excited about. We released the Océ VarioPrint i300 – […]

2016 Print Advice From Awesome Writers

Quotes_2016 Print Media Centr

Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]

In Memoriam: Print 220–2015 AD

Marketing Graveyard_Print_PrintMediaCentr

After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to report that PRINT IS DEAD. It didn’t go easy and I’d bet even now some of you refuse to believe it’s gone, but trust me… print, like Elvis, has left the building. Print […]

Were You Naughty or Nice? 2015 in Review

Print Media Centr Naught Nice Small

Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]

How Do You Tell Customers Their Ideas Are Bad?

Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]

Ramping Up For The Holidays? Make It Count!

Hi! I’m Chloe! I’m already knee deep in holiday catalogs from a host of people I’ve never done business with! But, that’s OK! Catalogs that arrive during the holidays give me a chance to expand my horizons and think about gifts I might not have targeted through my online browsing or shopping excursions. Of course, […]

Misconception 2: Younger Generations Are NOT Affected By Print

Trekking on through the misconceptions of the print industry, I’d like to address the second topic– younger generations and their interactions with print media. There are two segments we refer to here: Generations Y and Z. This is not a new topic. If you have yet to read the Open Letter to Marketers from an […]

[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC

The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]

[VIDEO] Digital Schmigital: Marketing Print to Millennials

This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: • • • – Hosted by Deborah Corn

[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams

This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing experience and results. Panelists from: • • • • – Hosted by Deborah Corn

[VIDEO] 50 Shades of YAY! Color Management, Paper and Digital Print

This Graph Expo panel focuses on the value of color management, and how to manage color across multiple devices and substrates. Panelists: • • • • – Hosted by Deborah Corn