Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
Humans. We are imperfect. We make mistakes. Some of us, though, make lots more than others. It’s a continuum, really. Unfortunately for me, I have been rating pretty high on the half-ass scale lately. I’m sure you are saying to yourself, “No, Kelly! It’ can’t be!” But...
If you’ve ever read my blog before, you know that I’m a runner. In fact, I wrote another piece here about training for a half marathon and how it relates to sales. It will probably come as no surprise to you that injuries can happen when you regularly participate in...
I would not call myself a baseball junkie by any stretch. As a kid I played softball from second grade until I graduated high school, and we went and saw a Tiger game at least once a year. (Shout out to all my readers from the D!) Now that one of my daughters is...
“Marilee is distraught,” said my friend. “I gave her your name.” My friend’s boss, Marilee, published a beautiful printed magazine. Marilee had not raised her rates, even though all of her costs had gone up. “She’s losing money,” my friend said. “There’s no place...
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out...
My client, King, sold new and used videos, games and fan collectibles. He printed a newsletter every month. When I started working with him, King’s newsletter was mostly canned, with syndicated reviews. He wanted to produce something original, distributed in-store to...
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I...
Well, friends, I did it again. Back in 2015, shortly after I moved to Connecticut from Chicago, I trained for and ran my first half marathon at the age of 45. Then the next year I ran another. Earlier this year, I decided that the months leading up to those races were...
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
Does everyone on your marketing team know what success means? Does the owner know? Here’s an example of the disconnect between the owner and the marketing department. I asked a printing company owner to give me an example of a marketing campaign that was...
Friends, I’m not gonna lie to you. I am stressed. Like, in a constant pit of my stomach, breaking out in a cold sweat stressed. And the reasons that I am stressed are many. Some of them are personal, some of them are family related, and some of them are because of my...
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