by Deborah Corn | Digital Marketing, Direct Mail, Future of Print, Marketing, Mobile Shopping, Print Sales, Print Services, Sales, Video
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on...
by Sandy Hubbard | Marketing, Print Sales, Print Services, Sales
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print, Events, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Printers, Printerverse, Sales, Trends
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM...
by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed to those who...
by Tod Cordill | Direct Mail, Marketing, Print Sales, Print Services, Sales
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled...
by Sandy Hubbard | Marketing, Print & Digital, Print Sales, Sales
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
![[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2020/02/PrinterChat_Podcast-01.png?resize=700%2C470&ssl=1)
by Deborah Corn | #PMCpodcasts, #PrinterChatPodcast, Digital Print, Operations, Packaging, Podcast, Print Sales, Print Services, Sales, Trade Shows, Video
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending...
by Kelly Mallozzi | Operations, Print Sales, Print Services, Sales
Last month I introduced the 5 people you meet on a Zoom call. I realize that I missed some major categories, but I only had so much time and energy, as is the norm these days. I have been a sales manager and a sales coach for the better part of the last 2 decades, so...
by Tod Cordill | Marketing, Operations, Print Sales, Print Services, Sales, Tips
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
by Kelly Mallozzi | Print Sales, Sales, Tips
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times....
by Deborah Corn | #PMCpodcasts, #PrinterChatPodcast, #PrintSales, #UKvUSA, Automation, Buyers, Featured, Marketing, Operations, Podcast, Print Buying, Print Sales, Print Services, Printers, Sales, Web to Print (W2P)
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss...
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