Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is...
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone...
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league player from the Durham Bulls as her project, to improve, using her own homegrown rules. Like Annie, every year I, too, take on a project (just the...
It was the best of times; it was the worst of times. It was downright Dickensian, 2019 was. BEST OF TIMES: A dream I had had when Project Peacock was born came true. I got to participate in all but the LA one. I truly believe that happened in part because I very...
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
Humans. We are imperfect. We make mistakes. Some of us, though, make lots more than others. It’s a continuum, really. Unfortunately for me, I have been rating pretty high on the half-ass scale lately. I’m sure you are saying to yourself, “No, Kelly! It’ can’t be!” But...
If you’ve ever read my blog before, you know that I’m a runner. In fact, I wrote another piece here about training for a half marathon and how it relates to sales. It will probably come as no surprise to you that injuries can happen when you regularly participate in...
I would not call myself a baseball junkie by any stretch. As a kid I played softball from second grade until I graduated high school, and we went and saw a Tiger game at least once a year. (Shout out to all my readers from the D!) Now that one of my daughters is...
“Marilee is distraught,” said my friend. “I gave her your name.” My friend’s boss, Marilee, published a beautiful printed magazine. Marilee had not raised her rates, even though all of her costs had gone up. “She’s losing money,” my friend said. “There’s no place...
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out...
My client, King, sold new and used videos, games and fan collectibles. He printed a newsletter every month. When I started working with him, King’s newsletter was mostly canned, with syndicated reviews. He wanted to produce something original, distributed in-store to...
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I...
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