by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
Not only am I a TV junkie, but I like to fancy myself a trendsetter (kinda). And so, I am proud to say that I have been watching Schitt’s Creek since it premiered on the POP TV network back in January of 2015. If you have never seen it and you like comedies, I would...
by Deborah Corn | Digital Marketing, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Training
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time...
by Kelly Mallozzi | #PrintSales, Employment, Finance, Operations, Print Sales, Printers, Sales, Training
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You might even have one or be one right now… A TERRIBLE BOSS. But if you’ve never had one, or been one, and you have put it on your bucket list for...
by Deborah Corn | #PrintSales, Digital Marketing, Featured, Girls Who Print, International Print Day, Operations, Print Sales, Print Services, Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we...
by Sandy Hubbard | Sales, Tips
Is it possible to get new customers in this topsy turvy time? Here’s a story about a little kid who not only did it but created a winning nine-point formula. My son, Nate, was nine years old when I was laid off from my corporate publishing job. The business had not...
by Kelly Mallozzi | Operations, Print Sales, Print Services, Sales, Training
There is a great song in the smash musical Hamilton in which Angelica sings about three facts of her life that are all true at the same exact time, even though those three things seem like they are in opposition to one another, and how hard it is for her to reconcile...
by Deborah Corn | Digital Marketing, Direct Mail, Future of Print, Marketing, Mobile Shopping, Print Sales, Print Services, Sales, Video
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on...
by Sandy Hubbard | Marketing, Print Sales, Print Services, Sales
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print, Events, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Printers, Printerverse, Sales, Trends
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM...
by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed to those who...
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