If your print sales team wants to systematically improve -- rather than leave things to chance -- try running a DIY...
How to Run a DIY Print Sales Improvement Program
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Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan,...
When Print Sales Are Down, Who’s Really at Fault?
When printing businesses see their sales drop, there are gaping organizational issues that can be the root cause. The...
The Perfect Partnership: Collaboration Between Printers and Designers
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards,...
Is Your Print Sales Team Holding You Back?
In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing...
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it's in...
Five Signs You are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
Print Samples: Before You Ring in the New Year…
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print...
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new...
Print Samples: What DO YOUR Business Cards Say?
Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your...
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You...
Print Samples Sell Your Association
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over...
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on...
Video (and More!) Marketing Strategies for Your Print Business (Part 2)
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially...
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand...
Video Marketing Strategies for Your Print Business (Part 1)
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t...
But Wait, There’s More: 3 New Business Ideas for Print Businesses
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who...
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no...
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe...
Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do...
How to Help Overworked Print Customers Buy From You
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise...
Should Your Print Business Pay to Advertise with Mark Zuckerberg?
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print...
Marketing to the Lucrative SaaS Sector
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s...
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is...
Combine the Powers of Digital Printing with Digital Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while...
Is Empathy in Your Marketing Toolkit?
I was brought in as an expert by another marketing consultant. He was working with an international company, and one...
Print Samples: The Wonderful VIGC Member Package
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that...
The Real Cost of Print Customer Acquisition
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation...
Print Samples Danish Style
Print shows in Europe often bring out displays of amazing print samples gathered by passionate people who want to...
Do Customer Loyalty and Rewards Programs Drive More Print Profit?
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 -...
Back to The Future with Fast-Food Packaging
Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain...
Wrapping Up 2021 with Bullish Thoughts for 2022
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post....
How A Customer Reference Program Can Help You Sell More Print
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying...
The Four Words That Define 2021
As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was...
Explore Print Sample TV: Even More Print Samples!
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things...
Where, Oh Where Did the Print Customers Go?
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I...
Top Ten Tips for Email Marketing Best Practices
Many printing companies rely on email as their primary communications tool for reaching customers and prospects....
Sales Notes from a Campaign Trail
Sales Notes from a Campaign Trail Having just run for a seat on my town council, campaigning for two solid months,...
Anything You Can Do She Can Do Better: 5 reasons to Add Women to your Sales and Mktg. team
Ok people I can see that you can see that I am fired up right now, and with good reason. I just spent all day recently...
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as...
Know, Like Trust: Funneling Suspects into Sales
Most people who have been in sales for even a few short years have heard about The SALES FUNNEL. You might have first...
Do All Your Employees Know the Elevator Pitch of Your Print Business?
No. The answer is no, they don’t. Some of your employees are non-customer-facing so MAYBE it’s not necessary for them...
Print Samples: Why You Should Use Postcards
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they...
Control Pricing and Put Print Profits Back in Your Pocket
Assumptions about pricing can kill your business. Here's an example. Recently I helped a printer get rid of half of...
Five Magical Benefits of Creating a Vision Board for Sales
This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and...
Winning Sales Strategy: The Moment for a Quick Sales Victory Lap
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew...
What’s Your Priority? Sales Revenue or New Lead Generation?
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or...
Print Samples! Tell a Story with YOUR Business Card
Do you carry business cards? Some people have started to avoid them and exchange phone bumps to transfer contact...
The Funnel is Dead. Long Live the Customer Journey!
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration,...
Should Your Print Business be Advertising on LinkedIn?
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait,...
Beat the Summertime Blues One Week at a Time
I’ve been there and I’ve done it. Summer comes. You take your foot off the gas pedal a bit. You tell yourself that...
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she...
E-Commerce Packaging – Past, Present and Future
Past Catalog sales existed in the mid-1600s for seed and book sales, by the last half of the 1800s, mail-order...
The Sales Edit: 5 Tips to Produce MORE in 2021 and Beyond
First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge. Now, we have The Home...
How to Sell Print to the Real Estate Industry
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and...
The Shocking Power of Surprise
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or...
Using Content Marketing to Drive Print Buyers to Your Business
Google "what is content marketing" and you’ll get bewildered by a dozen definitions. Some say that content marketing...
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are...
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists...
The Sales Overwhelm and How Ted Lasso Helped Me Solve It
If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons...
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed...
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for...
Print Samples! Let’s Get Started!
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a...
Jumping on the 2021 “Word” of the Year Bandwagon
What’s your “word”? You can’t spend five minutes on social media in January without having ten of your friends,...
Setting Communication Goals for 2021 and Beyond
The year that seemed it would never end, and that most people said was the worst they have ever experienced, is...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
Simply the Best – Sales Lessons from “Schitt’s Creek”
Not only am I a TV junkie, but I like to fancy myself a trendsetter (kinda). And so, I am proud to say that I have...
Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our...
Five of the Best Ways to Be a TERRIBLE BOSS and Tank Sales
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You...
Create Customer Conversion Programs for Print Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world...
9 Tips on How to Get New Customers From a Nine-Year-Old!
Is it possible to get new customers in this topsy-turvy time? Here’s a story about a little kid who not only did it...
Three Fundamental Sales Truths (that may seem opposed to each other but really aren’t)
There is a great song in the smash musical Hamilton in which Angelica sings about three facts of her life that are all...
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in...
Help Customers Make a Profit by Using Print in NEW Ways
"If you want me to use print for marketing, make it the kind of print that makes me some money." My client told me he...
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print...
Buckle Down and Write for Crisp Communication
Just for fun, I get together with copywriters, speechwriters, ghostwriters, and all kinds of cool writer types. We...
The Five Zoom Archetypes Get a Treatment Plan For Sales
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days....
Help Local Restaurants Get Their Marketing Message Delivered
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I...
A Single Toe Can Help You Get a Foot in the Door
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. ...
[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a...
The Five Zoom Archetypes Get A Sales Diagnosis
Last month I introduced the 5 people you meet on a Zoom call. I realize that I missed some major categories, but I...
Are You Effectively Communicating To Your Customers During A Crisis?
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While...
Working From Home With Kids | #WFHWK
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got...
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The...
Are You Selling Print Like It’s 1989?
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was...
Spice Up Your Customer Emails with Print
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy?...
One Day or Day One?
My sister in law is the luckiest person I know when it comes to winning radio contests. Concerts, movie passes, you...
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
Baby How You Feelin’? Is it Good as Hell?
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what...
Helping Customers Improve Their Game and Other Advice from the Trenches
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league...
2019: The Year Of____________________????
It was the best of times; it was the worst of times. It was downright Dickensian, 2019 was. BEST OF TIMES: A dream I...
How Well Do You Know Your Sales and Marketing Goals?
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But...
How to Be Less of a Professional Half-Ass in 5 Easy Steps
Humans. We are imperfect. We make mistakes. Some of us, though, make lots more than others. It’s a continuum, really....
Injuries, Occam’s Razor, and Little Tweaks for Sales Success
If you’ve ever read my blog before, you know that I’m a runner. In fact, I wrote another piece here about training for...
3 Sales Lessons from Major League Baseball on Rookies
I would not call myself a baseball junkie by any stretch. As a kid I played softball from second grade until I...
The Compound Benefit of Raising Your Rates
“Marilee is distraught,” said my friend, “So I gave her your name.” My friend’s boss, Marilee, published a...
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring...
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