4 ways to Share Printspiration and Print Love in February and All Year Long

purple and blue neon heart background

With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […]

Crazy Stupid Print Love

pink and magenta heart collage

I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […]

CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry

a black background with the cmyk color spectrum

Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]

Promote the Cozy Qualities of Print in 2024

cozy home cozy fireplace woman sitting in chair in front of fireplace

When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]

How Printers Can Save Local Businesses from Themselves

an brown shopping center sign with a large orange arrow

There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]

How to Run a DIY Print Sales Improvement Program

orange bar chart with a rocket illustrating increased improved sales performance

If your print sales team wants to systematically improve — rather than leave things to chance — try running a DIY team program. The key is to choose training materials from a top sales trainer who understands the printing industry. Here’s how to lay out your DIY program, choose the right materials, and get started. […]

Why Print Businesses Shouldn’t Dodge Disastrous Reviews

patches o'houlihan dogeball dodge a wrench

On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan, Creative Print Strategist at DMR Graphics, and Will Crabtree, Owner of Tampa Media, the topic of testimonials for print businesses came up during a discussion about finding, hiring, training and keeping sales stars with our guest Paul […]

When Print Sales Are Down, Who’s Really at Fault?

an orange image of a finger pointing

When printing businesses see their sales drop, there are gaping organizational issues that can be the root cause. The printing company itself may be the one at fault, and that’s the core reason the sales team struggles to do its best work.  We’ve talked about how print sales teams can hold companies back. In this […]

The Perfect Partnership: Collaboration Between Printers and Designers

multicolored blocks stacked in a blue background to illustrate creative collaboration between printers and designers

In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print materials that stand out in a competitive market. Now, I realize that this concept is […]

Is Your Print Sales Team Holding You Back?

a purple image of hands breaking chains

In my work consulting with sales and marketing teams in printing companies, I hear a common refrain from the marketing side: “Sales reps want more print sales from leads, but they’re not converting the ones they have.” Sales managers agree that “lead burning,” as I call it, creates morale issues and generates antagonism between sales […]

Authenticity Matters in Brand, Print Business and Personal Messaging

a blue image of fake and fact written into blocks

Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]

Five Signs You Are a Print Junkie – 2023 Edition

cmyk ink in cans are you a print junkie print media centr

Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]