by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Buying, Print Sales, Print Services, Sales, Search Marketing
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to...
by Deborah Corn | Buyers, Customer Communication, Employment, Featured, Jobs, Marketing, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to...
by Sandy Hubbard | Marketing, Print Sales, Sales
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s learn about Software as a Service – SaaS, and how they can solve their most significant problem with print. Why should SaaS care about print? To get in...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing...
by Sandy Hubbard | Buyers, Marketing, Sales
I was brought in as an expert by another marketing consultant. He was working with an international company, and one of their tried-and-true lead gen programs was not doing the job anymore. We met with the corporate marketing people, and they explained the program....
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Sales
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that association keeping you educated? Are they helping you lift your business? One group that I love does this. It’s the Flemish Innovation Center for Graphic...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
What does it cost you to get a new lead to your website from your digital marketing campaigns? The cost equation depends on a list of variables, such as your timing, your offer, your target audience, your competition, and your unique value proposition. Success also...
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