Winning Customers With High Speed Inkjet And More
A few weeks ago I had the honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
#PrintSales Training Part 2: Making A Service Menu
To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]
#UKvUSA: Should Printers Talk About ROI?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics Of The Americas. I documented my monumental failure in a blog titled “Coffee Is for Closers” on Printing Impressions. In the sea of comments, some supporting my bravery for being so candid, some sharing […]
PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
Want To Fall In Love With Your Job Again? Act Like A Rookie.
By Kelly Mallozzi Are any of you out there old enough to remember the awesome song You Don’t Bring Me Flowers with Barbara Streisand and Neil Diamond? Check out the 70’s fashions and fabulousness here: Sound familiar? Is that how you’re feeling about your job, at least a little? If you’re trying to find that […]
The 12 Days Of Sales-Mas!
My holiday gift to you all, a print salesperson’s version of the Christmas classic. I tried to make it more positive… We go through a lot with our customers, but where would we be without them? Over the twelve days of sales-mas my clients gave to me: A big juicy RFP Two midnight press checks Three missed appointments […]
