Help Customers Make a Profit by Using Print in NEW Ways
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to upsell customers. “If we’re not on […]
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]
Buckle Down and Write for Crisp Communication
Just for fun, I get together with copywriters, speechwriters, ghostwriters, and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts, and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good, doesn’t it? Why we should be reaching out through the written word Whether you […]
The Five Zoom Archetypes Get a Treatment Plan For Sales
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed […]
Help Local Restaurants Get Their Marketing Message Delivered
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled on the outside on the outside of it. Inside […]
A Single Toe Can Help You Get a Foot in the Door
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick your toe in their business! To get started, have a meeting with […]
[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a ‘Pick One’ speed round regarding what printing equipment everyone […]
The Five Zoom Archetypes Get A Sales Diagnosis
Last month I introduced the 5 people you meet on a Zoom call. I realize that I missed some major categories, but I only had so much time and energy, as is the norm these days. I have been a sales manager and a sales coach for the better part of the last 2 decades, […]
Are You Effectively Communicating To Your Customers During A Crisis?
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and bounds. We’re in one of those times today. In last month’s blog post about Business Communication […]
Working From Home With Kids | #WFHWK
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times. The COVID-19 virus, from the professional perspective, means […]
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]
Are You Selling Print Like It’s 1989?
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the news. People read their monthly trade journals, went to trade shows, and relied on their […]
