by David Murphy | Digital Marketing, Digital Media, Marketing, Social Media
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other...
by David Murphy | Digital Marketing, Digital Media, Marketing, Social Media
Executing an effective social media for your print business is easier said than done. After all, social media marketing can be ambiguous. ROI is hard to measure. “Going viral” is close to impossible. So why even try? Because social media, across its various platforms,...
by Tod Cordill | Marketing, Social Media
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations...
by David Murphy | Digital Marketing, Marketing, Print Sales, Sales, Social Media
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print...
by Kelly Mallozzi | Digital Marketing, Digital Media, Girls Who Print, Marketing, Social Media
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in...
by Sandy Hubbard | Blogging, Marketing, Social Media
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form...
by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
by Deborah Corn | #ElevatePrint, #IPD20, Education, Elevate Print, Events, Featured, Girls Who Print, International Print Day, Press Release, Print Media Centr, Printing United, Social Media
Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print community has a lot to look forward to in October, with International Print Day taking place on October 21st, closely followed by Girls Who Print day...
by Karis Copp | Creative, Design, Digital Print, Events, Future of Print, Interactive, Millennials, Packaging, Paper, Print Media Centr, Social Media, Trends, Wide Format
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks...
by Deborah Corn | Events, International Print Day, Marketing, Printerverse, Social Media
Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon. International Print Day (IPD) is global celebration of print through social media for 24 hrs. The party starts at 6PM ET in the United States on October 22nd...
by Sandy Hubbard | #seo4printers, Marketing, Print & Digital, Print Media, Search Marketing, Social Media
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! ...
by Sandy Hubbard | Marketing, Print & Digital, Print Media, Social Media
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What...
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