Video: Wearable Technology – The Twitter Dress

Microsoft is thinking way outside the box and into your closet. Wearable technology just might be the new black! THE PRINTING DRESS You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future? The […]

Infographic: Twitter Psychology for Marketers

Now that there are so many channels to share info, and so many people doing it, the noise has begun to penetrate and people are tuning out and instead looking for quality.  See my post: Has Your Social Media Jumped The Shark? By Mitch Monsen of WhiteFireSEO Recently, WhiteFireSEO hosted a poll on Twitter psychology for marketers, and […]

Infographic: The Medium Is NOT The Message

Spurred by breathless headlines and a multitude of social media consultants bearing free webinars, asset management firms can’t help but wonder if they should be opening a Twitter account. But the foundation of successful investor and advisor communications will always be an authentic brand message delivered with a strong voice, engaging visuals, and compelling proof […]

Social Media: There's a Monthly Print Magazine for That

New magazine about the digital world and social media delivered in PRINT… Laura Lee Walker writes: Editor and publisher, Robert Fine, feels that print is not dead and that “electronic media hasn’t quite replaced all of the intimacy you can get with a printed book or magazine”… +++++++++++++++++++ At one point, a print magazine about the […]

LinkedIn's Pay to Play Customer Service Model

To paraphrase an old Saturday Night Live skit… LinkedIn has been “bery bery good to me.” My Print Production Professionals Group has grown to almost 21,000 members, and is securely with the top 500 of all 1,016277 and counting groups on LinkedIn. I am connected to almost 9,000 Print & Integrated Marketing Professionals; I have […]

NYPD Social Media Unit Mines Facebook and Twitter For Mayhem

I’m filing this under “tips” just in case we have any criminal masterminds amongst our audience. Then again, if mastermind is part of your job description, you probably already know that planning or announcing your crime spree on social media will most likely result in losing that title, and now as well, being arrested. ++++++++++ […]

INFOGRAPHIC: Five (And A Half) Twitter Tips

Yesterday I posted Has Your Social Media Jumped The Shark? and oddly enough #1 on this chart is Tweet Often.  I am going to assume THEY have assumed that what you are tweeting often to maintain visibility is relevant, and not just tweeting for the sake of tweeting… but #4 doesnt really specify that. By […]

Has Your Social Media Jumped The Shark?

It’s Shark Week so I have our little (sometimes huge) friends in grey suits on the brain. “Jumping The Shark” for anyone who does not know is an expression born from a stunt to increase the viewership of a TV show called Happy Days back in 1977 (see it here).  Prior to that, usually a […]

Infographic: The Google Plus Cheat Sheet

If you have made the move to Google+, or are thinking about it, here are some handy tips. Related articles Excellent Google Plus Users Infographic! (trak.in) Twitter, Google+ and Facebook [infographic] (techtimely.wordpress.com) The history of Android in an infograph (vodafone.com.au) 5 Must Read Google+ Infographics (jamkib.wordpress.com) Fueding Social Network Facts – The Rise of Google […]

Infographic: The Rise of Google Plus

While I doubt Facebook is shaking in their boots over G+, I do admit that I really like it and was happy to give it a whirl during beta testing. DailyInfographic compares both platforms and rates it below. Hope you “like” it – er “+1” it – well to be fair just enjoy it 🙂 […]

20 Ways to Make the Most of Your Posts and Tweets

By Susan Gunelius Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content. Content marketing has become an essential element of successful online marketing and brand-building. What’s content marketing? All content that adds value and markets a business, directly or indirectly, can be considered a form of content […]

How do you attract customers in a crowded online market?

Break Through the Online Noise With ‘Likes’ via Entrepreneur Here’s how reciprocal liking can help generate loyalty in seven easy steps. The concept of mutual “likes” goes back way further than the launch of Facebook. “Reciprocity of liking is a key principle of attraction,” according to the Encyclopedia of Human Relations. “Interdependence theory,” the entry explains, […]