Spurred by breathless headlines and a multitude of social media consultants bearing free webinars, asset management firms can’t help but wonder if they should be opening a Twitter account. But the foundation of successful investor and advisor communications will always be an authentic brand message delivered with a strong voice, engaging visuals, and compelling proof points. Firms that place the medium ahead of the message are making a big mistake.
Continues at: Messaging Study | Wickware Communications.
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