by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
For the last two months, I have been doing a riff on the fact that many of us are living on ZOOM calls these days. After three months I can tell you that I myself am all Zoomed out, and yet I keep on showing up for them, because not only I am I committed to those who...
by Deborah Corn | Digital Media, Direct Mail, Education, Marketing, Mobile Media, Print Media, Print Sales, Print Services, Training
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery •...
by Kelly Mallozzi | Print Sales, Print Services, Project Peacock, Sales, Training
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone...
by Sandy Hubbard | Operations, Print Sales, Print Services, Sales, Training
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league player from the Durham Bulls as her project, to improve, using her own homegrown rules. Like Annie, every year I, too, take on a project (just the...
by Tod Cordill | Marketing, Marketing Automation, Operations, Training
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you...
by Kelly Mallozzi | Education, Marketing, Operations, Print Sales, Print Services, Project Peacock, Tips, Training
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
by Kelly Mallozzi | #PrintSales, Finance, Operations, Print Sales, Print Services, Sales, Training
Well, friends, I did it again. Back in 2015, shortly after I moved to Connecticut from Chicago, I trained for and ran my first half marathon at the age of 45. Then the next year I ran another. Earlier this year, I decided that the months leading up to those races were...
by Karis Copp | #PMCpodcasts, #PrintSales, Blogging, Buyers, Education, Marketing, Podcast, Print Buying, Print Media Centr, Printers, Sales, Tips, Tools, Training
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
by Karis Copp | #PMCpodcasts, Employment, Environment, Girls Who Print, Marketing, Millennials, Paper, Podcast, Print Media Centr, Sales, Training
Deborah spoke to Vanecia Carr, Director of Customer and Brand Marketing at Domtar, about the importance of building a diverse workforce in the modern print industry in this Podcasts from the Printerverse episode. When Vanecia talks about encouraging young people to be...
by Karis Copp | #PMCpodcasts, Events, Girls Who Print, Podcast, Print & Digital, Print Media Centr, Print Services, Tools, Trade Shows, Training, Workflow
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
by Kelly Mallozzi | Operations, Print Sales, Print Services, Tips, Training
As I was doing my usual Tuesday morning social media audits ( translation: spending time on LinkedIn and Twitter looking for cool stuff and trying to find some inspiration to write this blog) I stumbled upon a Harvard Business Review Article that claimed that spending...
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