Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery •...
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone...
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league player from the Durham Bulls as her project, to improve, using her own homegrown rules. Like Annie, every year I, too, take on a project (just the...
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you...
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
Well, friends, I did it again. Back in 2015, shortly after I moved to Connecticut from Chicago, I trained for and ran my first half marathon at the age of 45. Then the next year I ran another. Earlier this year, I decided that the months leading up to those races were...
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
Deborah spoke to Vanecia Carr, Director of Customer and Brand Marketing at Domtar, about the importance of building a diverse workforce in the modern print industry in this Podcasts from the Printerverse episode. When Vanecia talks about encouraging young people to be...
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
As I was doing my usual Tuesday morning social media audits ( translation: spending time on LinkedIn and Twitter looking for cool stuff and trying to find some inspiration to write this blog) I stumbled upon a Harvard Business Review Article that claimed that spending...
Being that it is Women’s History Month, and we are celebrating Women’s Print HERstory month all month long at Girls Who Print, it seemed only fitting and timely to write this. At times you may feel that the piece sounds bossy. You may find me aggressive and snarky and...
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell...
