How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
Six Ways To Productively Use Summer Downtime
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]
Four Fast Business Blogging Etiquette Tips
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]
#UKvUSA: How Can You Connect With Print Buyers On Social Media
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
Printing Impressions Launches PI Xchange with an EXCLUSIVE Interview with Thomas J. Quinlan III, President and CEO of RR Donnelley
Attention Printerverse!!! There is something very GROOVY coming your way… #PIXlive! Printing Impressions has recently updated PIWorld and added the PI Xchange video platform. To further build upon their evolution from a publishing company to a media company as Dave Leskusky, president of NAPCO Media, talks about in this interview, PI Xchange will bring printers together through interactive, peer-to-peer, live video events […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
The Future Is Yours at the 2015 BIA Annual Conference
Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. […]
The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a dirty word! If you think it is by all means change your company name and help your competition […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
