QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool, TOPSHOP Kinect, that will help their customers try on their collection sans dressing room. The brand worked with Russian agency AR Door and launched the augmented reality change room last week in Moscow. The TOPSHOP Kinect uses Microsoft’s Xbox Kinect software to create these […]
VectorScribe plugin for Adobe Illustrator now available!
Astute Graphics is proud to announce an amazing new vector creative plugin for Adobe Illustrator™, and it’s already caused a sensation. VectorScribe Designer and VectorScribe Studio are the ultimate vector toolkits for all designers and users of Adobe Illustrator CS3 to CS5. They allow you to edit and create vector artwork faster, smarter and dynamically through […]
Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it’s visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic […]
Augmented Reality Aims to Get Beyond the Hype
Laurent Gil is tired of seeing demos on what augmented reality can do in the future. That’s not because he doesn’t believe in the potential of the technology. Indeed, the entrepreneur has built his entire company–Viewdle–around the promise of augmented reality. But Laurent says it is time to spend less time talking about pie-in-the-sky visions […]
Phantasm CS Designer | Studio | Publisher V2 released
For immediate release Issued 17 March 2011 Phantasm CS Designer | Studio | Publisher version 2 released New 7 day trial version allows Adobe Illustrator™ users to fully sample new color and pre-press tools Astute Graphics (www.astutegraphics.com) is pleased to announce the immediate availability of version 2 for each Phantasm CS level; Designer, Studio and […]
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying for college? And how easy would it have been for you if you could take the tour while chilling on Facebook? Well, its seems one online walking tour company has realized that it’s best to reach […]
Virtual dressing rooms promise big sales
PALM DESERT, Calif.–It seems like a no-brainer, but why don’t the thousands and thousands of online clothing retailers offer customers a way to stand in front of a Webcam and virtually try things on? That’s a question a couple of companies that presented at the Demo Spring 2011 conference here today were trying to answer. […]
Top 10 New Photoshop Mistakes
Photoshop is a tool which is used by photographers and graphic designers on almost every image we see. When used correctly Photoshop can make the ugly beautiful, the fat thin and the wrinkled smooth. However a number of what must be under skilled or hungover designers are being let loose on magazines and websites around […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
WhatTheyThink Webinar: Digital Print Trends & PODi’s 2011 AppForum
Join us for this first look at where the industry is going in 2011. To provide insight WTT has invited the Track Chairs from PODi’s upcoming AppForum Conference. These four are frontline practitioners and industry thought leaders. Attendees will learn about the key trends and strategies that represent the most profitable opportunities for 2011. When: […]
Microsoft Takes Cloud Fight to Google
The game is on. Microsoft officially took its ubiquitous Office suite to the cloud this week with Office 365. And that, say industry watchers, is not good news for rival Google , which has been trying to capture the enterprise with its own offerings of cloud -based office apps. This is not a great day […]
