Boost Email Open Rates with this One DAM Tweak
Digital asset management saved the day! I was doing the email strategy for a company that markets itself to prosperous high-tech printing companies. Because email open rates are affected by the size of the images in the newsletter, I streamlined their template. I optimized the graphics and layout so the newsletter loads quickly. It’s what […]
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to find the right solutions for their business. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.chili-publish.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
[VIDEO] Reinventing World Class: A Conversation with Pitney Bowes
What does world class look like? Whether you’re a family-owned small business, a growing global enterprise, or somewhere in between, learn what it takes to make it to—and stay at—the top. This Graph Expo session, presented by Pitney Bowes (http://pitneybowes.com) will help you and your business harness technology, innovation and the convergence of physical and […]
[VIDEO] Incoming! Print Techs and Trends You Cannot Ignore
This Graph Expo panel focuses on just launched/upcoming technology, and provides thought leadership as far as where the industry is heading. Panelists from: http://www.adphosna.com • http://arifiq.com • http://www.chili-publish.com • http://fastbindusa.com • http://scodix.com • http://mutoh.com – Hosted by Deborah Corn
[VIDEO] 50 Shades of YAY! Color Management, Paper and Digital Print
This Graph Expo panel focuses on the value of color management, and how to manage color across multiple devices and substrates. Panelists: http://usa.canon.com • http://hp.com/go/inkjetwebpress • http://hp.com/go/indigo • http://mutoh.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Breach Is The New Black: Data, Privacy and The Cloud
This Graph Expo panel focuses on helping printers understand how to protect their customers and their data by sharing best practices, tools, and tips. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.usa.canon.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] What Have You Done For Me Lately? Adding More Value to Customers Beyond Service.
This Graph Expo panel focuses on ways printers can expand their relationship with customers to create loyalty and partnership. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.askgpa.com • http://profitableprintrelationships.com • http://www.solimarsystems.com – Hosted by Deborah Corn
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]
