Q&A With Frank Tueckmantel VP, Corporate Marketing at EFI
Brian Rothschild, my friend and fellow print enthusiast, could easily be described as inquisitive. In this case, I was able to help put that trait to use for the greater good with the assistance of Jenna Kempie! The result is an interesting Q&A with Frank Tueckmantel from EFI, and definitely touches upon areas beyond my […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
Bringing Standard Work to Your SOP
By Terry Rayner Most of us are familiar with SOP’s (Standard Operating Procedures), however, most of the time these were written by either management or a consultant explaining the way to run a piece of equipment or to perform a task. Then issued to the employees with expectation that they would follow them and all would […]
PIA announces All-Star Line-up for Next Month’s 2013 Color Management Conference
— Conference Begins December 7th in Phoenix at the Arizona Biltmore — Pittsburgh, Pennsylvania — November 21, 2013 — Brand managers, designers and imaging professionals all understand the importance of color in our work. The 2013 Color Management Conference is the not-to-be-missed event for anyone with a vested interest in optimized color reproduction and maintaining brand integrity […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
ASK ROCK: Think Growth, Not Sacrifice
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
Achieve Your 2014 Goals By Using Lean Thinking
By Terry Rayner The more I read and learn and think about using Lean Thinking, the more I realize that it is not just a continuous improvement program. “Lean is a business Strategy and unless used in this many will ultimately fail whenever used!” To use Lean Thinking effectively there must be a goal – a […]
A Brief History of Print [Infographic]
Thanks to Tami Stodghill of ThePowerXChange.com for sharing this in my LinkedIn group – and UPrinting.com too! Courtesy of: UPrinting.com
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Would You Like Some 3D Printing With Those Fries?
I just read the strangest post on The Register UK, so of course I am sharing it with you. The title is McDonalds ponders in-store 3D printing for Happy Meal toys and of course I clicked over because that is just about the best idea for using 3D print “commercially” I’ve heard. However, the article is based […]
[infographic] Facts About Graphic Design Careers
I saw this infographic and thought it was worth sharing, but then noticed there was no information regarding when this data was compiled. I did a reverse search on the Bureau of Labor Statistics site where the data was taken, and found even MORE info for designers from May 2012. Yes, a little outdated but […]
