Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]
Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon running through Rome following ancient lines in the street, looking for symbols of earth, air, fire and water to save the kidnapped Vatican Cardinals. In a way this use of QR codes is […]
Visit PrintMediaCentr At #GOA2013 And Attend for FREE!
PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production […]
HP Helps Make Personalized #PrintCat Greeting Cards Possible!
Recently, ICanHasCheezburger paired with print service provider RPI and stationary company The Madison Park Group to make actual personalized greeting cards from memes using your own photos. The cards are being printed using HP Indigo 5000 and 5500 Digital Presses. Full details in the press release below, but this is the sort of partnership that […]
McDUMB! McDonald’s Tries #QR Codes
It’s hard to believe that there haven’t been any McQR codes before now, but they are certainly going all out by putting them on every bag and soda cup! The codes will lead to nutritional information, but I see two pretty HUGE problems with that. The first, if I have a bag or a […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
@MillcraftPaper on Making the Right Paper Choice
by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a […]
Rock LaManna on Printing Business Family Dynamics
GET YOUR PIECE OF THE ROCK Welcome to the launch of ASK ROCK, an advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership […]
Five Incredible Applications of Printable Electronics
by guest blogger and PMC contributor Ben Freund My last guest blog briefly mentioned that a technology was being developed to allow for printing of simple computer chips like RFID tags using metallic inks. The result would be computer chips produced so cheaply and on such flexible substrates that they could be integrated into almost any kind of […]
Big Changes in January From the USPS For Bulk Mailers
by guest contributor Blase Ciabaton January is the month of change for the USPS and bulk mailers. These changes will have wide reaching impact across both the business and nonprofit communities. Changes include mandatory adoption of the Intelligent Mail Barcode, new tabbing regulations for letter-sized self-mailers and a postage rate increase. This article will cover the highlights […]
