Need Holiday Gift Ideas? Walmart And Facebook Have An App For That!
Just a warning that my Facebook status updates will now included phrases such as “if only I had an iPad2” and “1200 thread count Egyptian cotton sheets.” Walmart Unleashes Facebook App to Find Gifts People Want By: Jack Neff Searching online wish lists, guessing or just directly asking people what they want as gifts is so […]
Photoshop or Photo Not?
by Sandy Hubbard, Print Futurist For years, newsrooms have had rules about digital alternations. Photo journalists who edited items out of shots — with only the most honorable artistic intentions — were shown the door for misrepresenting reality. Now, it may be that fashion advertising and celebrity entertainment “news” are heading in a similar direction. […]
Paper Wine Bottles Are Here!
via Paper Wine Bottle from GreenBottle. First we changed to screw caps and plastic corks. Snobs objected vehemently over both options because of the “quality” factor. Turns out that tradition doesn’t trump taste as many of these wines were picked by those same snobs in blind taste tests. Next came boxed wine which was again launched […]
Show Me Your Money
The ability to access and manage cash will determine your fateby Sandy Hubbard As I make my rounds to the various printing events, I ask everyone, “How’s business?” The answer varies. For small shops, reality is staring them in the face. It’s difficult to find time or money to do marketing; it’s difficult to borrow […]
The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the telegrams of our grandparents to sending our grandparents digital ones that made me first think why didnt anyone think of […]
Chanel Taps Vogue Supplement to Spark Holiday Gift Giving
We usually talk about added value of print as it relates to the consumer/user, and rarely about the added value print advertising gives to publications, so this article was a pleasant surprise. What is it that makes a magazine a magazine? Is it the articles or the ads? Let’s imagine for a minute every ad for […]
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke’s first US QR Code Promotion and they certainly have gone all out. They are touching upon in store marketing (QR codes on cups and posters), Social Media Marketing (scan of QR goes to a Facebook game) and of course Relationship Marketing – not only in the area of Coke being part of […]
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
PROTECT IP Act: A Law to Censor The Internet
It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that copyright infringement is illegal, but since the internet is so vast, the measures to stop it have to be equal if not greater. In this case, anyone – including YOU – who has posted a link […]
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of space on their calendar vs the end of the world. Either way, I guess Im still going to stock up on water ! By Yi Chen An online service company […]
The ROI of Social Media? How about a Print Industry Award!
This story is too cool not to put on blast and teaches a valuable lesson… You never know who is watching! Despite my love/hate relationship with LinkedIn, as a channel for professionals to connect and network I cant deny it’s value or importance. My LinkedIn journey has been pretty remarkable – enough so that it […]
QR Gift Tags Add Voicemail Messages To Holiday Gifts
This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS. Shopping at JC Penney becomes part of the added value. It’s just smart. Give a Little Magic with Santa Tags Santa Tags will be available at your local jcp 11/15. In the spirit of gift giving, jcpenney is […]
